DaySmart supercharges experienced-based businesses with innovative, industry-specific software services that power customer and revenue growth. With thousands of partners worldwide and dozens of industry awards, we provide best-in-class solutions to accelerate their business.

POSITION OVERVIEW

The VP of Marketing – Beauty will define and execute comprehensive marketing strategies tailored to the Beauty space, especially in light of new M&A initiatives and expansion from international markets to the US. This role requires deep expertise in demand generation, go-to-market strategy, customer lifecycle marketing, and cross-functional leadership. The role includes direct oversight of both sales and customer experience teams, requiring strong leadership capabilities across revenue-generating functions.

CUSTOMER EXPERIENCE TEAM OVERSIGHT

• Manage the customer experience organization, including customer support teams and onboarding specialists.
• Establish customer retention programs, and expansion strategies to maximize customer lifetime value.
• Implement customer feedback loops and programs to inform product development and marketing messaging.
• Drive customer advocacy initiatives including case studies, references, and customer marketing programs.
• Oversee customer onboarding processes to ensure seamless product adoption and time-to-value optimization.

QUALIFICATIONS

• 10+ years of B2B SaaS experience with 7+ years in marketing leadership roles, ideally within Beauty Tech, vertical SaaS, or high-growth environments.
• Demonstrated success building, scaling, and leading sales organizations with proven track record of achieving revenue targets and managing sales team performance.
• Proven track record of building and leading customer experience teams with strong focus on retention and expansion.
• Experience managing customer success programs including retention strategies, expansion initiatives, and customer lifecycle optimization
• Marketing leadership experience within Beauty Tech, vertical SaaS, or high-growth environments preferred.
• Proven ability to hire, coach, and develop high-performing sales and customer success professionals with strong track record of team retention and performance improvement.
• Experience with M&A marketing integration, global-local brand strategy, and cross-border team coordination.
• Deep expertise in sales methodologies, CRM management, and customer success frameworks including experience with sales process optimization and customer health scoring.
• Advanced proficiency in marketing automation tools, CRM platforms, customer success platforms, and sales enablement tools.
• Data-driven leader with proven experience managing sales productivity metrics, customer health KPIs, and revenue forecasting, churn analysis, and expansion revenue tracking.
• Exceptional people leadership skills with experience managing teams across multiple functions and driving organizational change in fast-growth environments.