VP of Marketing at FIRST FINANCIAL CREDIT UNION

Albuquerque, New Mexico, United States -

Full Time

Start Date

Immediate

Expiry Date

20 Jan, 26

Salary

0.0

Posted On

22 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Public Relations, Digital Initiatives, Brand Management, Customer Retention, Market Research, Social Media Management, Team Leadership, Communication, Problem Solving, Collaboration, Strategic Planning, Budget Management, Campaign Development, Community Outreach, Performance Evaluation

Industry

Banking

Description

Description Summary Responsible for directing all marketing and public relations activities and oversees communications to members and to the communities in which we serve. Oversees all digital initiatives, website and social media for the credit union. Essential Functions 50% 1. Responsible for managing the marketing function of credit union and assuring that it is in line with the credit union’s overall business and strategic goals. Establishes, implements, and evaluates short and long range goals, objectives and priorities of the credit union’s advertising, promotion, market research and public relations functions. Oversees execution of marketing plan through campaign development, product implementation and market research. Develops and supervises the marketing budget, and Provides Business Relations support and direction to optimize strategic goals. 15% 2. Works closely with CLO to develop, implement and measure effectiveness of all marketing campaigns and initiatives aligned to lending products and utilization. Raise the visibility to promote brand image and brand awareness of the Credit Union in the overall marketplace and enhance its image among key audiences to include industry, staff, and community and business leaders. 15% 3. Responsible for the overall direction and performance of the marketing team, including hiring, performance evaluations, coaching and counseling of staff. Manages proper monitoring of all social media channels. Ensures team provides prompt and member focused response and follow up to every member posts regardless of content. 10% 4. Monitors effectiveness of marketing efforts, member engagement activities, PR activities and community outreach across the Credit Union. Manages all community involvement requests and payment processing, and ensures all promotional items are available if requested for sponsorship. Non-essential Functions 10% 1. Works with other departments and senior management to ensure credit union goals are met. Expectations Responsible for the development, implementation, and maintenance of the credit union’s strategic marketing plan to achieve long term goals. Acts as credit union’s spokesperson and prepares communications and presentations to media and coordinates all PR opportunities. Ensures all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources. Requirements Qualifications Education: Bachelor’s Degree in Marketing, Communications, Public Relations, Journalism, or related area, or equivalent combination of education and experience. Experience: Must have a minimum of five (5) years in the financial institution industry. Must have ten (10) years of Marketing and/or Corporate Communications experience. Knowledge, Skills, Abilities: Demonstrated experience providing external and internal thought leadership in the areas of marketing, brand management and customer retention. Understanding of communications and media processes. Ability to successfully develop staff and introduce new ideas. Knowledge of principles and methods for showing, promoting, and selling products or services. Demonstrated oral and written communication and problem solving skills. Ability to collaborate with employees at all levels of the credit union and strategic partners. Demonstrated experience providing external and internal thought leadership in the areas of marketing, brand management and customer retention. Demonstrates ability as a team player in a dynamic environment, and have sound understanding of communications strategies.

Responsibilities

The VP of Marketing is responsible for directing all marketing and public relations activities, ensuring alignment with the credit union's strategic goals. This role includes overseeing digital initiatives, managing the marketing team, and monitoring the effectiveness of marketing efforts.