Employment Status: Full-Time, Benefits Eligible
Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID)
Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)
Reports To: CEO

JOB SUMMARY:

The Gymreapers team is growing, and we’re looking to add a Vice President of Marketing to join our Executive Team. The VP of Marketing will lead the development of the marketing team and brand strategy alongside the founder (including positioning, target audience, etc.), creating brand awareness through advertising, social media, public relations, and ultimately demand generation across all channels of distribution (wholesale, direct to consumer, e-commerce, etc.). Awareness and demand generation strategies sit across both new customer acquisition as well as the retention of current customers. The VP of Marketing directly manages the marketing and brand, creative leaders and their teams. This position, reporting to the CEO, contributes to the strategic framework and decision making for our long-term corporate strategy.

QUALIFICATIONS:

• Bachelor’s in Marketing; MBA is a plus.
• 10+ years in Marketing with a minimum of 5 years at a senior level (managing teams, complex brand/distribution environments).
• Experience managing brand strategy, media, creative, customer acquisition & retention, digital/e-commerce marketing.
• Able to balance priorities and move quickly in a rapidly changing environment with tight deadlines.
• Willingness to challenge the status quo in our highly disrupted business environment and move quickly to test and learn new strategies and tactics. This also relates to a level of resourcefulness and proven ability to do a lot with a little.
• Experience managing brand strategies with significant experience connecting those strategies to business results. Proven experience leading marketing with a commercially-oriented mindset.
• Excellent interpersonal and communication skills, both verbal and written.
• Demonstrate a professional and positive attitude with internal and external clients with an openness to new ideas and differing opinions.

• Ensure each product and/or collection in the portfolio has an ownable positioning strategy and is communicated in a compelling and consistent manner across all channels and touch points.
• Lead the development of integrated marketing plans by brand, including strategies and tactics that increase brand awareness, relevancy, and generate demand. This also includes calendarization to connect key messages across all touch points with synchronized timing.
• Lead a customer first mindset, developing a data informed position on who current and target customers are, and implementing strategies and tactics that help us acquire and retain valuable customers.
• Financial responsibility for the Marketing function including creating and managing to budget, coaching the brand marketing team, where applicable, on allocating dollars appropriately across content creation, trade support, paid advertising, influencer marketing, partnerships, PR, agency fees, etc., to maximize spend effectiveness.
• Create compelling product marketing that helps consumers understand key features and benefits and motivate purchase.
• Collaborate with all internal teams to deliver against the brand experience across all consumer touch points.
• Manage and develop Marketing team members, at different levels, across brand, creative, digital, ecomm, social, CRM functions. Coach marketing team members to be accountable, and maximize their effectiveness with specific goals and measurable KPI’s.
• Manage in house Brand and Creative team (design, copywriting, photography, production, retouching, etc.) and any external Creative resources to ensure we develop imagery, voice, and content that is true to our brands’ positioning and compelling.
• Set KPI’s, measure and report on the impact of marketing efforts.
• Stay on top of current marketing practices, and implement test and learn initiatives to identify breakthrough new strategies that can drive sales, maintain brand relevance, and have positive brand impact.
• Other projects, duties and responsibilities as assigned.