DESCRIPTION

At OnePlan, we specialize in creating AI-enabled solutions that make strategic portfolio, financial, resource, and work management easy and seamless. We help businesses bridge the gap between strategy and execution by offering features that boost business agility, streamline project management, and optimize resources.

As the Vice President of Marketing, you’ll shape and drive OnePlan’s Go-to-Market strategy, building a high-performing, metrics-driven marketing function that delivers meaningful impact across brand, pipeline, and revenue. This is a pivotal leadership role, reporting directly into the CEO, responsible for positioning OnePlan as a category leader in strategic portfolio and work management, while tightly aligning with sales, product, and customer success teams to fuel sustained growth.
This role is for someone who thrives in high-growth environments. A strategic leader who’s able to set vision and lead execution while building the structure and scale to support rapid expansion.
Strategic Marketing Leadership
Lead the evolution of our Go-to-Market strategy, working closely with Sales and Customer Success to build full funnel campaigns, shape our narrative, and create demand across key customer segments.
Brand & Category Positioning
Strengthen OnePlan’s brand presence and category positioning through strong storytelling, messaging, and content. You’ll translate technical capabilities into clear, compelling value that resonates in a competitive market.
Demand Generation & Growth
Own demand gen strategy and execution across multiple channels, with a focus on pipeline contribution, ROI, and revenue acceleration. Drive scalable and measurable campaigns that support both net-new and expansion goals.
Team Leadership & Development
Lead and grow a global team across product marketing, campaign execution, content, digital, and events. Empower the team to move fast, think creatively, and collaborate cross-functionally.
Performance Marketing & Data Accountability
Set the standard for performance tracking using data to guide decision-making, optimize campaigns, and ensure strong CAC, LTV, attribution, and ROI outcomes.
Cross-Functional Collaboration
Partner closely with Product, Sales, and Customer Success to ensure alignment across the entire customer lifecycle. You’ll ensure marketing is a driver of growth, not a support function.