WHO WE ARE AT OSMO:

Osmo is a digital olfaction company, on a mission to give computers a sense of smell to improve the health and wellbeing of human life. Why? Our sense of smell both enriches and saves lives, and has a deep and direct connection to our emotions and memory. This foundational understanding of smell’s impact has directly informed the development of our latest innovation: Generation.
Generation is a new kind of fragrance house powered by Olfactory Intelligence (OI) to blend AI with world-class perfumery. It will help brands create emotionally resonant scents faster, more accessibly, and with greater creative clarity. Our technology allows us to explore vast scent possibilities, discover novel ingredients, and design fragrances informed by both data and artistry.
Beyond fragrance, Olfactory Intelligence has applications across industries including manufacturing, security, medicine, and more. We believe in the power of automation and thoughtfully applied AI/ML to solve problems beyond the reach of human intuition alone. Osmo is headquartered in New York, NY, with a new facility in New Jersey, and offices in Somerville, MA.
Osmo is seeking a VP of Marketing to build the go-to-market engine for the company’s growing portfolio of businesses and products, starting with the launch of our fragrance house, Generation. Your primary goal is to build and execute end-to-end marketing plans that lead directly to top-of-funnel growth, lead generation, engagement, and sales across our enterprise, SME and consumer customers. You will report directly to the CEO and work alongside the executive, sales, engineering, and design teams to accelerate the commercialization of Osmo’s Olfactory Intelligence (OI) platform, products, and brands.

REQUIRED QUALIFICATIONS

• 5+ years B2B and/or B2C marketing leadership in a fast-paced, high-growth environment.
• Proven ability to use data, creativity, and iteration to get results, drive growth, and ramp revenue.
• Strong background in demand generation, brand strategy, and digital marketing.
• Experience spinning up, driving, and scaling effective cross-team initiatives.
• Deep understanding of success factors across marketing competencies (data analytics, product, branding, communications).
• Experience with influence marketing, social media channels, omnichannel campaigns, A/B testing.
• Innate customer focus and product intuition.
• Action-orientated, decisive and adaptive.
• Strong interpersonal and communication skills.

• Work closely with the executive team to set company marketing strategy and priorities.
• Partner with the sales team to create, test, and tune high signal marketing campaigns that lead directly to customer leads, funnel expansion, community growth, and sales conversions.
• Gather and leverage data intelligence on customers and market trends to inform marketing decision making, investments, and initiatives.
• Establish KPIs, dashboards, and reporting to measure and optimize marketing performance.
• Manage key partnership channels including content, paid media, SEO, design, social, and PR.
• Collaborate with sales and product teams on launch plans, collateral, and tools that deepen customer relationships and drive revenue.
• Build a world class marketing team and competencies in the company.