At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
We are seeking a dynamic and experienced VP of Product Marketing to lead the strategy, positioning, and execution of product and technical marketing across F5’s diverse portfolio—including BIG-IP, NGINX, and Distributed Cloud Services. This role is pivotal in translating complex technologies into clear, differentiated customer value and real-world business solutions, while enabling global sales teams and partners to consistently communicate and deliver that value.
The VP will work cross-functionally with Product Management, Sales Leadership, Engineering, and Marketing teams to align go-to-market strategies with business goals. This includes orchestrating product launches, managing end-of-life transitions, and ensuring that messaging, enablement tools, and technical content are tailored to meet the needs of customers and sellers across all regions.
The ideal candidate brings deep expertise in product marketing, strong leadership capabilities, and a proven track record of driving revenue growth through impactful go-to-market strategies. This is a high-visibility role that requires strategic thinking, operational excellence, and the ability to influence across a matrixed organization.
Key Responsibilities

Product Positioning & Strategy Development

• Lead Product Messaging & Positioning: Own the development and evolution of clear, simplified, and differentiated product positioning that aligns with our brand, customer needs, and market trends. Ensure messaging is compelling, consistent, and impactful across all customer touchpoints and sales channels.
• Strategic Market Insights: Use deep customer insights, competitive intelligence, and market trends to shape and refine product strategy and positioning. Collaborate with Product Management and cross-functional teams to develop messaging that speaks to customer pain points and highlights unique value propositions.
• Alignment with Product Roadmap: Partner closely with the Product Management team to align product marketing efforts with the product roadmap, ensuring that product features and enhancements are effectively communicated to the market and sales teams.

Sales Enablement & Revenue Growth

• Empower Sales Teams: Develop and deliver training, sales tools, and resources that enable the sales organization to effectively communicate product value, overcome objections, and close deals. Equip the sales team with the knowledge to position products with precision and confidence in diverse customer segments.
• Market Segmentation & Targeting: Lead market research and competitive analysis to identify new market segments, refine target audience strategies, and ensure precise positioning. Utilize customer feedback to refine targeting strategies and ensure product relevance in all markets.
• Drive Revenue through Product Marketing: Work directly with sales leadership to create and execute strategies that drive revenue growth. Ensure product marketing is fully aligned with sales goals, providing the necessary resources and support to convert opportunities into business results.

Thought Leadership & Market Presence

• Third-Party Analyst Relations: Lead relationships with key industry analysts, coordinating briefings, responses, and positioning efforts to ensure positive product and brand representation in analyst reports and market evaluations.
• Product Content Creation: Oversee the creation of high-quality, mid- and bottom-funnel content that showcases the company’s innovation and expertise in the industry. Position the company and its products as thought leaders through white papers, blogs, videos, webinars, and industry presentations.

Team Leadership & Development

• Lead, Develop, and Inspire a World-Class Product Marketing Team: Build, mentor, and lead a high-performing product marketing team. Prioritize and provide clear direction for impactful work that will move the needle. Foster a culture of collaboration, innovation, and accountability. Provide ongoing professional development opportunities to ensure the team is equipped with the skills and resources needed to excel in a high-growth environment.
• Cross-Functional Collaboration: Act as a trusted advisor to the Marketing, Product, and Sales leadership teams, ensuring alignment on strategic priorities and product initiatives. Drive cross-functional collaboration to ensure product marketing strategies are effectively executed and aligned with overall business goals.

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The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
The annual base pay for this position is: $255,200.00 - $382,200.00
F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.
You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link:
https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting
accommodations@f5.com

Please refer the Job description for details