VP of Sales & Marketing at OpenCape Corporation

Barnstable, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

17 Sep, 26

Salary

0.0

Posted On

19 Jun, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Revenue Growth, Demand Generation, Sales Leadership, Marketing Strategy, Pipeline Management, CRM Hygiene, Enterprise Sales, Product Marketing, Account-Based Marketing, Full-Funnel Optimization, Salesforce, Digital Marketing, SEO, Content Strategy, Partner Management, Budgeting and Forecasting

Industry

Telecommunications

Description

Description Location: Barnstable, MA Type: Hybrid, 2-3 days a week in the of?ce, Full time. Reports to: CEO OVERVIEW OpenCape is the ultra-fast ?ber optic network connecting Cape Cod, southeastern Massachusetts, and Rhode Island to Boston, Providence, and beyond. Spanning 500+ route miles at 400-800 Gbps capacity with a 99.999% SLA, we serve key institutions in the region such as Southcoast Health, Cape Cod 5 Savings Bank, Joint Base Cape Cod, Massachusetts Maritime Academy, and Woods Hole Oceanographic Institution. Businesses throughout the region depend on us as critical infrastructure. We are a registered federal vendor and defense contractor. We're looking for a VP of Growth to own revenue, demand generation, and marketing end to end. You'll lead sales and marketing, carry a revenue number, and own our full commercial motion. You will lead a small, nimble team and identify future hiring needs and structure across sales and marketing. This is a leadership role at a mission-driven company entering its highest-growth phase. You'll have direct access to the CEO and leadership team, grow a genuinely differentiated service offering, and own a challenger brand story that can inspire the region. SCOPE Revenue & Sales Leadership Own the revenue number including new logo acquisition, expansion, and retention across all segments. Own KPIs including revenue growth, pipeline coverage, win rates, and retention. Lead and develop the sales team setting quotas, building processes, running pipeline reviews, and closing enterprise deals alongside the team as needed. De?ne the sales motion for each segment: enterprise (3–18 month cycles with IT/C-suite buyers), municipal (relationship-driven, grant-assisted), and SMB (shorter cycle, local campaigns). Build the full-funnel infrastructure including lead scoring, MQL-to-SQL handoff, CRM hygiene, and forecasting in collaboration with COO/CFO. Establish operating cadence of weekly pipeline reviews, monthly forecast updates and quarterly business reviews. Marketing Own OpenCape’s digital presence, including website, SEO and on-site conversion optimization to drive quali?ed leads. Run all marketing including brand, content, advertising campaigns, PR, digital, and sales enablement. Lead our agency partner in creative development & execution. Build the case study library and organic storytelling including Southcoast Health, Cape Cod 5 and others to establish thought leadership. Connect top ad platforms to our 1st party prospect data sources to run data driven campaigns with full funnel attribution. Develop the product marketing roadmap to communicate our technical vision, differentiation, comparative bene?ts, and timeline. This includes service de?nition, offering development, pricing structure, and partner management. Position OpenCape as the innovator and thought leader in our space. Demand Generation Build and own demand generation programs from idea to execution including new channels, outbound sequences, account-based programs, and seasonal campaigns. Design and execute the outbound motion including segment prioritization, account-level sequencing, and prospecting cadences across enterprise and SMB. Design and launch highly targeted advertising campaigns against detailed target address lists to grow brand awareness and enhance perception and differentiation. Track and report campaign performance metrics on from web visits, cost per lead, cost per conversion, and customer acquisition cost (CAC). Own the go-to-market process for new value-added service launches. Develop the vertical playbooks for healthcare, education, municipal, enterprise, and SMB. Requirements WHO YOU ARE Experience 15+ years in sales, marketing, and growth leadership. B2B technology, infrastructure, or telecom experience is a plus. Track record of owning a revenue number and hitting it plus building programs to drive it. You've been held accountable for pipeline targets and scaling demand that converts. Experience managing and developing a sales and marketing team, not just running the functions yourself. Proven ability to build and execute demand generation programs from scratch with new channels, new playbooks, and new markets. A curious builder by nature with a rapid cadence. You’re interested in using the latest AI platforms and toolsets to scale demand. SKILLS Full-funnel thinking. Connect the brand to pipeline and close revenue and optimize the steps along the chain. Demand generation and campaign strategy and execution including seasonal, account-based, vertical-speci?c tactics. Sales process design including pipeline stages, handoffs, forecasting, and CRM (Salesforce or equivalent). Content and copy experience to direct agency creative and edits. Identify, structure, and close partnerships and channel relationships in collaboration with the team you are managing. MINDSET Challenger-brand mentality. You think it’s more rewarding to grow the next great technology brand than to manage a legacy business. Teamwork-oriented. You’re comfortable on a small and nimble team. AI-forward. You understand why symmetric, low-latency ?ber is the infrastructure layer for AI at the edge and you can bring that story to life. WHY THIS ROLE The mission is authentic. OpenCape was built to solve a connectivity problem that is real and experienced every day by our customers and prospects. You’ll own the number and the team that brings it together. The service is genuinely differentiated and the proof points are marquee names: Southcoast Health, Joint Base Cape Cod, and Woods Hole Oceanographic Institute. There is signi?cant untapped demand in a service region desperate for improved connectivity. The team is ?lled with expert operators who know their craft and have very high standards. They’ve built an incredibly robust ?ber optic network and are ready to scale today. COMPENSATION Competitive base salary, annual performance bonus tied to revenue targets, and strong bene?ts package. Details shared in the ?rst conversation. OpenCape is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.

Responsibilities

Lead the end-to-end commercial motion by owning revenue targets, demand generation, and marketing across enterprise, municipal, and SMB segments. Manage a nimble team to scale the brand and optimize the full sales funnel from lead acquisition to retention.