CANADA (REMOTE); TORONTO, ONTARIO

Affinity is a leading relationship intelligence platform that transforms how businesses manage and leverage their professional networks. Our innovative CRM solution empowers investment firms, consulting companies, and other relationship-driven organizations to unlock the full potential of their connections through AI-powered insights and automated relationship mapping. At Affinity, we’re passionate about helping our clients build stronger relationships and drive better business outcomes through data-driven relationship intelligence.

QUALIFICATIONS

• Proven experience as a VP of Product in a successful, best-in-class multi-product B2B SaaS company ($50M - $100M ARR).
• 8+ years of product management experience, with 5+ years in senior leadership roles.
• Proven track record of building and shipping complex, data-intensive products at scale.
• Exceptional communication and collaboration skills, especially across Design and Engineering
• Strong people leader with experience leading and growing high-performing product teams.
• Analytical and user-centric mindset with a bias for action and outcomes.
• Embodies a growth mindset, with comfort navigating ambiguity and a willingness to challenge assumptions.
• Familiarity with financial services, private capital, or CRM industries is a plus.

YOUR ROLE AND IMPACT

As VP of Product, you’ll shape the product strategy that drives Affinity’s next phase of growth, leading our multi-product portfolio serving private capital firms as Affinity scales to adjacent markets and adds additional products on the path to $100M+ in ARR. Reporting to the CPO, you will oversee a team of 10+ in Product Management, Product Analytics, and Product Enablement. You will collaborate closely with Design, Engineering, and Go-to-Market (GTM) teams to build and deliver impactful, user-centered solutions that drive customer value and business growth.

METRICS AND ACCOUNTABILITY:

• Establish and track KPIs to evaluate product performance, adoption, and business value. Regularly communicate progress, challenges, and key insights to executive stakeholders and the company.