Make Your Mark::
The Vice President (VP) of Product Marketing is a key strategic leader responsible for driving the vision, direction, and execution of BlackLine’s product and solution marketing initiatives. Reporting directly to the Chief Marketing Officer (CMO), this executive collaborates closely with senior leaders across Sales, Product, and Executive Management to shape and lead global product marketing strategies. The VP will be instrumental in defining and advancing product messaging, competitive positioning, go-to-market (GTM) strategies, and alliances marketing, ensuring alignment with both current and future business objectives.
In this high-impact role, the VP will lead a high-performing product marketing team, overseeing the development of compelling product narratives that articulate the unique value and ROI of BlackLine’s offerings. With a sharp focus on market differentiation and competitive analysis, the VP will be responsible for driving product content and positioning that resonates across diverse customer personas and use cases.
A strong collaborator, the VP will work cross-functionally with key stakeholders to align product messaging with business priorities, user needs, and market trends. Additionally, the VP will oversee the creation and execution of comprehensive product marketing plans, leveraging a deep understanding of both the competitive landscape and BlackLine’s evolving product suite. As the primary liaison between Product Development and Marketing, the VP will play a pivotal role in driving the successful launch and adoption of new product features and enhancements.

You’ll Get To::

• Serve as the strategic liaison to the Executive Management team for go-to-market initiatives, including branding, competitive intelligence, and positioning.
• Ensure alignment and consistency in global messaging across all content and enablement activities, leveraging clear, compelling product narratives.
• Lead messaging strategy for key events, including BeyondTheBlack (NA/EMEA/APAC), Best Practices Summits, and Tier 1 & 2 Prospecting Events.
• Drive customer engagement through interviews, speaking sessions, and external brand representation.
• Develop deep expertise in BlackLine’s products, markets, competitors, and customer needs.
• Partner with Enablement teams to deliver effective sales tools, competitive intelligence, and sales playbooks.
• Conduct market research and competitive analysis to shape positioning and identify new customer acquisition opportunities.
• Oversee the creation of product marketing assets (e.g., collateral, brochures, white papers) targeting key customer segments and highlighting product value.
• Collaborate with Product Management to ensure strong marketing positioning of new product features and updates. Drive commercialization of new products in the BlackLine portfolio.
• Stay aligned with the product roadmap to incorporate new features and enhancements into the marketing strategy.
• Support marketing programs across demand generation, partner, and channel marketing by communicating the value proposition of all products and solutions.
• Act as the product expert for internal teams, offering product evangelism and representing BlackLine at industry events and in speaking opportunities.
• Collaborate cross-functionally to ensure marketing strategies, materials, and activities are impactful and aligned with business goals.
• Educate sales, customer success, and account management teams on product positioning, ROI, and TCO.
• Represent BlackLine at industry events, webinars, trade shows, and advisory councils, positioning the company as a thought leader.
• Stay current on industry trends, emerging technologies, and evolving market standards to inform marketing and product strategies.
• Develop and execute strategies aimed at influencing key market stakeholders and industry influencers.
• Perform additional duties as required.

Please refer the Job description for details