Job Description:

QUALIFICATIONS/REQUIREMENTS:

• Bachelor’s Degree. In lieu of degree, HS Diploma/GE and 10+ years of marketing experience
• Minimum of 6 years of marketing management or product marketing experience
• Ability to travel as needed.

ELIGIBILITY REQUIREMENTS:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
  Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

ROLE SUMMARY/PURPOSE:

The VP, Senior Product Marketing Manager will configure platform-centric Product, Feature, Capability and Channel (PFCC) messaging, positioning and marketing collateral to drive go-to-market strategies and enable our sales teams, aligned with our Digital platform. They are a crucial marketing partner for the platform and client marketing teams in the commercialization of our PFCC, and as part of the Go-to-Market platform pod working team.
Successful candidates will demonstrate highly strategic thinking and marketing expertise as well as personal attributes like strong business acumen and judgement, confidence, attention to detail, teamwork, objectivity and accountability. They will be adept at identifying business opportunities and marketing tactics and strategies across channels while maintaining a deep understanding of the importance of great customer experiences.

ESSENTIAL RESPONSIBILITIES:

• Positioning – Adapt foundational PFCC messaging into platform- and channel-appropriate messaging. Includes cross-functional partnership with platform and client teams, consumer engagement marketing, industry marketing, cardholder marketing, product management, operations and sales teams to configure product positioning and messaging that resonates best with target audience(s).
• Partnership with Go-to-Market teams – work with Sales Engagement team to best communicate the value proposition of the PFCC to the sales teams and assist in the development of platform-specific sales tools that support the selling process. Partner with Product Learning team and Platform Support teams to drive successful client-specific PFCC integration planning and launches. Participate in the GTM “Platform Pod” working team with these team members, providing PFCC marketing perspectives/recommendations for that platform and its clients.
• Marketing Execution – develop a PFCC marketing plan, including key activities to support driving the awareness and adoption of our PFCC by platform and/or client. Includes charting the customer journey(s) and decision-making criteria in collaboration with SYF marketing partners, and accountability for the platform product marketing workstream in a PFCC’s commercialization. Includes development and execution of learning agenda(s) related to ongoing PFCC messaging, positioning, value proposition and related sales tools’ refinement.
• Configure existing assets and/or develop net-new marketing tools and sales collateral for effective platform/client B2B and B2B2C engagement
• Market intelligence –be the expert on your competition to ensure that marketing articulates a differentiated, compelling value proposition
• Analysis & optimization – assess PFCC marketing effectiveness on an ongoing basis, and provide the business with partner/ customer feedback
• Perform other duties and/or special projects as assigned
• Day-to-day oversight of contributing Product and Capabilities Marketing team members’ workloads and priorities, to ensure successful program strategic approach and delivery