VP/ SVP of Enterprise Marketing at VIDA

Special capital Region of Jakarta, Java, Indonesia -

Full Time

Start Date

Immediate

Expiry Date

21 Jan, 26

Salary

0.0

Posted On

23 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Marketing Leadership, Integrated Marketing Execution, Demand Generation, Account-Based Marketing, Field Marketing, Partner Marketing, Brand Management, Thought Leadership, Marketing Operations, Analytics, Cross-Functional Leadership, Team Management, Budget Management, Campaign Orchestration, Digital Marketing, Creative Production, Event Strategy

Industry

IT Services and IT Consulting

Description

Overview As VP (or SVP) of Enterprise Marketing, you will serve as the CMO’s right-hand partner in leading and scaling the full go-to-market and brand engine for our enterprise business. You will oversee the strategy and execution across all marketing functions — including brand, demand generation, digital, social, creative, events, and field marketing — ensuring unified storytelling, operational excellence, and measurable business impact. This is a senior leadership role for a seasoned marketing executive who can connect strategic vision to flawless execution. You will transform marketing into a high-performing, data-driven growth engine that bridges sales, product, and customer success. Key Responsibilities 1. Strategic Marketing Leadership Partner with the CMO to define and operationalize the global marketing strategy, ensuring alignment with company growth priorities and regional GTM objectives. Own the Enterprise GTM playbook, ensuring consistent messaging, buyer journeys, and marketing tactics across all customer touchpoints. Translate company vision into quarterly and annual marketing plans that drive measurable outcomes in awareness, engagement, and pipeline creation. Manage budget, resource planning, and ROI analysis for all marketing initiatives, ensuring efficient allocation across teams and programs. 2. Integrated Marketing Execution (Social, Digital, Creative, Events) Lead and unify the marketing functions responsible for social media, digital channels, creative production, and events — ensuring brand consistency and campaign synergy. Social & Digital: Oversee digital marketing performance (paid, owned, earned), content calendars, performance optimization, and community engagement across platforms (LinkedIn, YouTube, X, TikTok, etc.). Creative: Manage an internal creative studio or agency partners to deliver brand-aligned visuals, videos, and campaigns; ensure storytelling clarity and design excellence. Events: Lead the global and regional event strategy — from major flagship events (e.g., Where’s The Fraud, Lightning Strike) to CISO breakfasts, webinars, customer visits, and partner activations. Integrate all marketing channels into cohesive, insight-driven campaigns that move target audiences through awareness, consideration, and conversion. 3. Enterprise Demand Generation & ABM Lead a high-performing demand generation and ABM organization that delivers qualified pipeline for enterprise and strategic accounts. Define the ABM strategy across Tier 1 and Tier 2 accounts, ensuring seamless coordination between marketing and sales touchpoints. Oversee end-to-end campaign orchestration — from creative concept to lead conversion — with clear funnel metrics and reporting. Implement a test-and-learn culture to continuously optimize acquisition cost, engagement, and conversion rates. 4. Field, Partner & Regional Marketing Manage the regional field marketing teams to ensure local adaptation of global campaigns for key markets (Indonesia, Singapore). Establish and manage a Quarterly Touchpoint Planner, ensuring every strategic account is engaged through meaningful in-person and virtual experiences — customer visits, CISO breakfasts/webinars, social tables, and executive dinners. Drive partner co-marketing initiatives with system integrators, resellers, and technology partners to extend reach and accelerate joint pipeline generation. 5. Brand & Thought Leadership Strengthen the company’s position as a category leader in digital trust, identity, and fraud prevention. Partner with the CMO to develop and execute executive visibility programs, keynotes, and thought leadership content. Oversee production of brand content — videos, case studies, articles, and microsites — ensuring alignment with core narratives and consistent tone across all channels. Collaborate PR and analyst relations to amplify earned visibility and position the brand as an innovation leader globally. 6. Marketing Operations, Analytics & Systems Build and oversee a robust marketing operations framework: campaign tracking, attribution modeling, lead management, and revenue reporting. Align closely with Sales Operations to define the marketing-to-sales handoff, pipeline scoring models, and performance dashboards. Optimize the marketing technology stack (CRM, automation, ABM platforms, analytics, and content tools) to enable scalable and transparent operations. Define and report on KPIs that connect marketing performance to business outcomes — from awareness and engagement to pipeline velocity and revenue contribution. 7. Cross-Functional & Organizational Leadership Serve as the executional counterpart to the CMO, translating strategic direction into integrated programs that deliver measurable business results. Partner with Product Marketing (under Product org) to ensure alignment on positioning, messaging, and launch activities. Collaborate with Sales, Product, and Customer Success teams to synchronize campaigns with field insights and customer needs. Lead, mentor, and scale a multidisciplinary team covering campaign strategy, regional marketing, digital performance, events, creative, and operations. Foster a culture of excellence, accountability, and innovation within the marketing organization. Qualifications 15+ years of progressive experience in B2B or enterprise marketing, including at least 7 years in senior leadership roles. Proven track record driving integrated marketing campaigns and ABM strategies that directly generate pipeline and accelerate revenue. Experience managing cross-functional marketing disciplines: digital, social, creative, events, and regional field teams. Strong understanding of enterprise buyer journeys and complex sales motions, ideally in SaaS, cybersecurity, fintech, or identity sectors. Deep expertise in marketing operations, analytics, and performance measurement. Exceptional leadership, communication, and stakeholder management skills. Global mindset with experience operating across multiple markets, particularly in Southeast Asia and GCC regions. Key Performance Indicators (KPIs) Marketing-sourced and influenced pipeline contribution Digital and social engagement growth (CTR, reach, community size) Campaign ROI and cost per qualified lead/opportunity Event participation and post-event conversion rates Brand awareness, share of voice, and executive visibility metrics Team performance, growth, and retention The Ideal Candidate You are a builder and integrator — equal parts strategist and executor. You can take a CMO’s strategic vision and operationalize it across every marketing discipline, from creative storytelling to field execution. You know how to run a marketing engine that delivers both inspiration and measurable results. You thrive in high-growth, cross-functional environments where marketing must constantly evolve with product and sales. You’re the kind of leader who can turn brand vision into enterprise momentum.

Responsibilities

The VP/SVP of Enterprise Marketing will partner with the CMO to define and operationalize the global marketing strategy while overseeing the execution across all marketing functions. This role involves transforming marketing into a high-performing, data-driven growth engine that bridges sales, product, and customer success.