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Wattpad is part of the WEBTOON family of brands, the largest storytelling platform in the world that enables creators and users to discover, create, and share stories. With over 24 million creators and ~170 million active users per month, we are truly empowering creation by anyone, for everyone. To read more about our family of Brands, check out our website here.
As our new Creative Strategist, you will contribute to the performance marketing practice at Wattpad by designing advertising concepts and campaigns, including managing creative development operations, building up our knowledge base of effective creative approaches through testing & experimentation, and supporting the development of systems and processes that will allow the marketing team to thrive. You will have the opportunity to derive insights from Wattpad’s existing base of monthly visitors and industry best practices and trends to help inform our current and future ad creative strategy for existing and new channels.

• Conducting research to stay up to date with advertising trends, techniques and best practices, while identifying opportunities for our campaigns.
• Generating unique and effective advertising concepts for Wattpad including project managing creative and copy direction, briefing, consolidating feedback, and timely delivery across all formats (static, video, carousel, stories, etc.)
• Storyboarding ad concepts shortlisted from your idea backlog and presenting them to the team during creative kickoff
• Extracting ideas from other team members to build concepts that can work for ad campaigns while supporting broader marketing and business goals
• Ensuring ad briefs and creatives meet Brand Guidelines and the standards of what makes a high-performing ad set for our business
• Leveraging performance insights to consistently optimize our ad creative strategy and apply winning strategies to upcoming campaigns with flexibility