WBSJ - Digital Marketing - Retail at Warner Bros. Entertainment Inc.

Tokyo, Tokyo, Japan -

Full Time

Start Date

Immediate

Expiry Date

28 May, 26

Salary

0.0

Posted On

27 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing Strategy, Paid Digital, Data Analysis, Campaign Management, ROI Analysis, Social Media Strategy, Website Management, Project Management, Communication, Problem Solving, Content Calendar, Attribution Data, Digital Advertising Platforms, Japanese, English, Retail Marketing

Industry

Entertainment Providers

Description

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. Your New Role... 本ポジションは来店促進およびコンバージョンを目的とした統合的なデジタルマーケティング戦略の立案・実行を主導し、特に Paid Digital（デジタル広告）およびデータドリブンなデジタル施策を中心に Harry Potter Shop（原宿・赤坂）の集客と売上向上を担います。 Your Role Accountability... Digital Strategy & Execution 年間・四半期のデジタルプランをビジネス目標・リテールイニシアチブに基づき策定。デジタルタッチポイントや消費者行動データを分析し、戦略に反映。新規顧客獲得、リターゲティング、ロイヤルティ向上のためのデジタル施策機会を特定。市場・競合分析を行い、戦略的提案を実施。リテールチームおよび他部署と連携し、デジタル施策と店舗施策を統合。 Paid Digital Marketing Meta、X、LINE、YouTube、Google などのプラットフォームを活用したデジタル広告キャンペーンの企画・運用管理。オーディエンス設計、予算配分、ファネルベースの施策設計を主導。キャンペーンパフォーマンスの監視、ROI 分析、KPI 進捗管理。分析データに基づく最適化提案および施策改善を、外部代理店と協働しながら推進。ダッシュボード、アトリビューションデータ、各種指標を用いたインサイトの提供。デジタル代理店との関係管理および KPI 達成の指揮。 Social Marketing ソーシャルメディア戦略および年間コンテンツカレンダー策定のサポート。ブランドガイドラインに沿ったコンテンツ制作をチーム・代理店と協働して実施。日々のソーシャル運用対応（必要に応じて）。ソーシャルキャンペーンの実行サポートおよび結果分析。インフルエンサー施策（イベント・店舗訪問等）のサポート。ソーシャルパフォーマンスおよびトレンドのモニタリング・レポート作成。基本的なソーシャルリスニングとインサイト提供。 Website Management デジタルアクティビティカレンダーに基づく Web サイト運用・更新。リテールチームおよび関連部署と協働したコンテンツ更新対応。 Qualifications & Experiences... Work Experience 大手ブランドにおけるデジタルマーケティング（特にPaid Digitalおよび戦略立案）の実務経験 3年以上 Harry Potter への興味 Skills Required 来店促進を目的としたデジタルマーケティング戦略の構築・実行経験デジタル広告プラットフォームに関する深い知識と運用経験データ分析およびインサイト抽出能力ソーシャルメディア戦略に関する基本的理解（サポートレベル）高いコミュニケーション力および対人スキルプロジェクト管理・問題解決スキル各種分析ツールやダッシュボードの使用経験ブランド理解・クリエイティビティモチベーション・責任感・タイムマネジメント能力日本語・英語のビジネスレベル Preferred Skills デジタル広告のハンズオン運用経験 WordPress、Shopify などの WebCMS 経験リテール、Eコマースでの経験があれば尚可 Additional Information On December 5, Netflix and Warner Bros. Discovery announced they have entered into a definitive agreement under which Netflix will acquire Warner Bros., including its film and television studios, HBO Max and HBO. The transaction is expected to close after the separation of Warner Bros. Discovery's Global Networks division, Discovery Global, into a new publicly-traded company, which is expected to be completed in Q3 2026. For more details, including leadership appointments and information on individual brands, please visit our newsroom here. Although you will be hired by Warner Bros. Discovery, upon the planned spin-off of Discovery Global in 2026, your employment likely will transition to Warner Bros. During this period of transformation, you’ll have an exciting opportunity to lay the foundation at one of the world’s premier entertainment brands. How We Get Things Done… This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Responsibilities

This role is responsible for leading the planning and execution of integrated digital marketing strategies aimed at driving store visits and conversions, focusing heavily on Paid Digital and data-driven initiatives for the Harry Potter Shops in Harajuku and Akasaka. Key accountabilities include developing annual/quarterly digital plans, managing paid advertising campaigns across platforms like Meta and Google, and collaborating with retail teams to integrate digital and physical store initiatives.