Details
Open Date 08/11/2025
Requisition Number PRN42799B
Job Title Business Data Analyst
Working Title Web Analytics & SEO Specialist
Job Grade F
FLSA Code Computer Employee
Patient Sensitive Job Code? No
Standard Hours per Week 40
Full Time or Part Time? Full Time
Shift Day

WORK SCHEDULE SUMMARY

Monday – Friday, Business Hours | This is a hybrid position requiring a minimum of 2 in-person days in the Salt Lake City office per week . For remote days, employees must maintain a suitable home office environment, including reliable internet, and comply with the University of Utah’s Telecommuting Agreement.
VP Area U of U Health - Academics
Department 01442 - Web and Interactive Marketing
Location Campus
City Salt Lake City, UT
Type of Recruitment External Posting
Pay Rate Range $65,000.00 -$75,000.00
Close Date 11/11/2025

JOB SUMMARY

University of Utah Health is seeking an experienced Web Analytics and SEO Specialist to join our collaborative and innovative Digital Experience Team within the Marketing & Communications department. In this highly visible and strategic role you will perform two core responsibilities. First, you will lead website analytics across a large, complex, multi-site web ecosystem. Second, you’ll lead SEO initiatives using technical SEO best practices, modern AI-driven search strategies, and website data analysis to improve the findability of content and enhance the overall digital experience for patients, providers, and researchers.

MINIMUM QUALIFICATIONS

Requires a bachelor’s degree in related area or equivalency (one year of education can be substituted for two years of related work experience). Two to four years of experience in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

WEBSITE ANALYTICS RESPONSIBILITIES

• Create and maintain Google Analytics and Looker Studio dashboards.
• Support the migration from Google Analytics to a new analytics platform and help build automated workflows for ongoing website data analysis.
• Partner with the User Experience Team to conduct user behavior analysis to identify patterns, opportunities, and anomalies.
• Support digital content editors in interpreting website performance data to improve content effectiveness.
• Use digital tracking and integration data to provide reporting on marketing campaign outcomes.
• Deliver actionable insights to help guide marketing, personalization, and A/B testing strategies.
• Query and analyze data from our Consumer Data Platform, reputation management platforms, and business intelligence tools (e.g., Tableau).

SEO RESPONSIBILITIES

• Lead enterprise-level SEO work to improve visibility, search rankings, and conversion.
• Implement and maintain technical SEO , including crawl optimization, structured data, indexation, and site health auditing.
• Translate evolving AI and search trends into actionable tactics for content and UX teams.
• Conduct keyword research, competitive analysis, and identify content gaps.
• Collaborate with developers and content teams to ensure search optimized site architecture and tagging.
• Monitor and report SEO performance using tools like Google Search Console, GA4, SEMrush, Screaming Frog, and Looker Studio.
• Optimize local SEO for provider and location profiles.
• Work with the team to help drive website accessibility practices on all sites.