REF NO

10974
Are you a digital leader with a passion for user experience and data-driven transformation? Guildford Borough Council is seeking a Web and CRM Lead to shape the future of our digital services and customer engagement.

ABOUT THE ROLE

As Web and CRM Lead, you’ll be at the forefront of our digital roadmap - managing and evolving our website and Salesforce CRM systems to deliver seamless, user-focused services. You’ll lead a small team of digital professionals and work closely with internal stakeholders and external partners to ensure our platforms are intuitive, accessible and aligned with organisational goals.

KEY RESPONSIBILITIES

• Lead the development and optimisation of the council’s website and Salesforce CRM.
• Manage and mentor the CRM Administrator and Web Editors.
• Oversee CRM workflows, dashboards, integrations, and data integrity.
• Conduct content audits and maintain content schedules.
• Interpret analytics and user feedback to drive improvements.
• Develop and implement digital communication policies and best practices.
• Support front-end development tasks (HTML, CSS, JavaScript).
• Coordinate development requests and liaise with technical teams and vendors.
• Champion continuous improvement and digital innovation.