POSITION OVERVIEW

The Digital Marketing & Web Analytics Specialist plays a hands-on, technical, and analytical role in driving marketing performance across paid media, email/marketing automation, SEO, and analytics. This role combines precision in execution with strategic thinking—ensuring campaigns are built accurately, tagged correctly, tested thoroughly, and analyzed for actionable insights.
This position requires a data-driven mindset, strong problem-solving skills, and the ability to connect tactical actions with broader marketing goals. You will be expected to interpret complex datasets, uncover the “why” behind performance trends, and make strategic recommendations that improve outcomes. As a critical thinker, you will proactively identify opportunities, address potential risks, and guide decision-making through a blend of technical expertise and marketing insight.

SKILLS & QUALIFICATIONS

• Strong analytical and problem-solving skills with the ability to turn complex data into clear, actionable strategies.
• Proven critical thinking skills, able to assess multiple factors before recommending a course of action.
• Strategic mindset—capable of aligning executional work with overarching marketing and business objectives.
• Deep understanding of web analytics, tagging, and tracking best practices.
• Proficiency in Google Analytics 4, Looker Studio, and tag management systems.
• Experience with A/B testing platforms (Optimizely, Clarity) and paid media channels.
• Proficiency in email platforms (e.g., Mailchimp) and CRM/Marketing Automation tools.
• Basic HTML/CSS skills for implementing tags, tracking, and template adjustments.
• Excellent QA/testing mindset with a focus on accuracy and functionality.
• Strong communication skills and ability to present data-driven insights to stakeholders.
  Job Types: Full-time, Contract
  Pay: Up to $35.00 per hour

Application Question(s):

• Do you require sponsorship?

Ability to Commute:

• Atlanta, GA 30303 (Required)

Work Location: In perso