The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

POSITION SUMMARY

The web content manager plays a central role in maintaining a dynamic and effective online presence for Bluffton University’s constituencies in order to strengthen the reputation and brand of Bluffton University. As a member of the PR staff, the web content manager assists with planning and coordination of public relations responsibilities including internal communications, special events, crisis communications and media relations as needed.

QUALIFICATION REQUIREMENTS:

The requirements listed below are representative of the knowledge, skill and/or ability required to satisfactorily perform the essential responsibilities of this job.

• Minimum:
• Education and/or Experience:

EDUCATION AND/OR EXPERIENCE:

• Bachelor’s degree at minimum.
• Prior experience in digital content creation, communication, journalism or information technology and web design/management.

SPECIAL SKILLS:

• As a frequent representative of Bluffton University to the public and corporate community, the employee must have high ethical standards and excellent communication and interpersonal skills.
• Be highly motivated with strong organizational skills, technology skills and the ability to manage multiple tasks are vital.
• Candidate must be friendly, outgoing, self-motivated, be able to delegate, and have excellent written and verbal skills.
• Candidate must also be computer literate in Microsoft Office, Excel and Word.
• Preferred:
• Education and/or Experience:
• 1-3 years of prior digital content creation, communication, journalism or information technology experience or other college related work.
• Understanding of the liberal arts, private college environment within a Christian setting.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Web design and support:
• Oversee content, design and code for template development on www.bluffton.edu site.
• Build content to develop web pages and maintain current pages. Work collaboratively with assistant director in developing, writing and editing web content.
• Serve as main contact with CMS provider and other web site product support vendors. Report budget needs to assistant director of PR.
• Serves as primary point of contact for campus regarding web issues and coordinates with others as needed to advance web strategies.
• Responsible for CMS training, continuing education and on-going communication with web page administrators across the campus to ensure that their work implements campus-wide standards related to web site development and use. Foster a culture in which updates and changes to the web site occur frequently, keeping it fresh, lively and engaging for visitors.
• Collaborate with IT staff members who have responsibility for web technologies and server needs.
• Develop and implement annual web content plan with measurement goals. Use software to generate and analyze monthly usage reports. Make navigation, special feature upgrades, and design and content change recommendations based on six-month and one-year trends of user feedback.
• Develops and establishes web writing and content guidelines in collaboration with assistant director.
• E-newsletters:
• Build and distribute monthly e-newsletters per communication strategy.
• Work collaboratively with assistant director on message plan for each issue.
• Lead any visual redesign needs with senior graphic designer.
• Box office management:
• Manage the HomeTown Tickets online platform for all campus events by coordinating with campus clients to ensure they have what they need and are trained on usage.
• Occasional Duties and Responsibilities:
• Other tasks as assigned by supervisor.
• Support and train public relations student workers as needed.
• Saturday commitments and occasional evening/weekend work.