At Memorial, we are dedicated to improving the health, well-being and, most of all, quality of life for the people entrusted to our care. An unwavering commitment to our service vision is what makes the difference. It is the foundation of The Memorial Experience.

SUMMARY:

The Web Content Specialist assists with content on Memorial Healthcare System’s digital web platform. Ensures that web content supports system’s overarching marketing and communications goals and complies with Memorial Healthcare System (MHS) brand guidelines and policies. Implements daily and long-term web enhancements to support consumer engagement initiatives. Monitors website analytics with a focus on improving areas of User Experience and Search Engine Optimization.

EDUCATION AND CERTIFICATION REQUIREMENTS:

Bachelors (Required)

WORKING CONDITIONS AND PHYSICAL REQUIREMENTS:

• Bending and Stooping = 40%
• Climbing = 20%
• Keyboard Entry = 60%
• Kneeling = 40%
• Lifting/Carrying Patients 35 Pounds or Greater = 20%
• Lifting or Carrying 0 - 25 lbs Non-Patient = 60%
• Lifting or Carrying 2501 lbs - 75 lbs Non-Patient = 40%
• Lifting or Carrying > 75 lbs Non-Patient = 20%
• Pushing or Pulling 0 - 25 lbs Non-Patient = 40%
• Pushing or Pulling 26 - 75 lbs Non-Patient = 40%
• Pushing or Pulling > 75 lbs Non-Patient = 20%
• Reaching = 40%
• Repetitive Movement Foot/Leg = 0%
• Repetitive Movement Hand/Arm = 60%
• Running = 0%
• Sitting = 60%
• Squatting = 40%
• Standing = 60%
• Walking = 60%
• Audible Speech = 60%
• Hearing Acuity = 60%
• Smelling Acuity = 0%
• Taste Discrimination = 0%
• Depth Perception = 60%
• Distinguish Color = 60%
• Seeing - Far = 60%
• Seeing - Near = 60%
• Bio hazardous Waste = 20%
• Biological Hazards - Respiratory = 20%
• Biological Hazards - Skin or Ingestion = 20%
• Blood and/or Bodily Fluids = 20%
• Communicable Diseases and/or Pathogens = 20%
• Asbestos = 0%
• Cytotoxic Chemicals = 20%
• Dust = 60%
• Gas/Vapors/Fumes = 20%
• Hazardous Chemicals = 20%
• Hazardous Medication = 20%
• Latex = 20%
• Computer Monitor = 60%
• Domestic Animals = 20%
• Extreme Heat/Cold = 0%
• Fire Risk = 0%
• Hazardous Noise = 20%
• Heating Devices = 0%
• Hypoxia = 0%
• Laser/High Intensity Lights = 20%
• Magnetic Fields = 20%
• Moving Mechanical Parts = 20%
• Needles/Sharp Objects = 0%
• Potential Electric Shock = 20%
• Potential for Physical Assault = 0%
• Radiation = 20%
• Sudden Decompression During Flights = 0%
• Unprotected Heights = 0%
• Wet or Slippery Surfaces = 20%

SHIFT:

Primarily for office workers - not eligible for shift differential
Disclaimer: This job description is not intended, nor should it be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended to indicate the general nature and level of work performed by employees within this classification.
Wages shown on independent job boards reflect market averages, not specific to any employer. We encourage candidates to talk to their Memorial Healthcare System recruiter to discuss actual pay rates, during the hiring process.
Memorial Healthcare System is proud to be an equal opportunity employer committed to workplace diversity.
Memorial Healthcare System recruits, hires and promotes qualified candidates for employment opportunities without regard to race, color, age, religion, gender, gender identity or expression, sexual orientation, national origin, veteran status, disability, genetic information, or any factor prohibited by law.
We are proud to offer Veteran’s Preference to former military, reservists and military spouses (including widows and widowers). You must indicate your status on your application to take advantage of this program.
Employment is subject to post offer, pre-placement assessment, including drug testing.
If you need reasonable accommodation during the application process, please call 954-276-8340 (M-F, 8am-5pm) or email TalentAcquisitionCenter@mhs.net

RESPONSIBILITIES:

Maintains accessibility and compliance standards across the website. Conducts periodic reviews to ensure adherence to ADA requirements and implements necessary adjustments. Organizes and manages media files systematically to maintain a cohesive digital library.Ensures all web content adheres to Memorial Healthcare System branding and digital strategy.Enforces brand consistency across all pages and assets by following style guides, templates, and business objectives and maintain compliance with corporate policies and quality standards in every content deployment.Maintains the website as an effective marketing tool through strategic research and planning and conducts regular audits and competitive analyses to identify areas of improvement and recommends enhancements to elevate the user experience. Partners with vendors to implement technical or content-related upgrades.Facilitates cross-functional collaboration to ensure web content is current and relevant.Coordinates with the Marketing, Communications, and Creative teams to collect and publish regional updates, campaign assets, and corporate announcements as well as promote ongoing communication across hospitals and service lines for content needs.Develops and maintains reports to evaluate site traffic, user engagement, and conversion metrics. Uses insights to guide optimization strategies and provide recommendations to leadership.Implements and manages search engine optimization (SEO) and marketing (SEM) strategies.Optimizes content and structure of web pages to increase search visibility and digital reach and collaborates with the Manager to develop ongoing improvement plans based on SEO/SEM best practices.Supports technical aspects of web development to enhance performance and functionality.Applies knowledge of HTML, CSS, JavaScript, and LESS to build and maintain web elements and stays up-to-date on CMS capabilities, especially Sitecore, and assists with technical troubleshooting.Coordinates website content planning and development across Memorial Healthcare System properties by ensuring accuracy, timeliness, and relevance of content by working closely with departments and service lines. Serves as a liaison to internal stakeholders to facilitate requests and implement new features and updates.Translates marketing and informational materials into engaging, functional website content andworks closely with the Manager and Creative Team to design, edit, and post content such as articles, brochures, event listings, and press releases. Supports special projects by converting campaign materials into web-ready assets.Provides innovative ideas and guidance to enhance Memorial’s online presence. Recommends new tools, features, or improvements based on emerging web technologies and marketing trends and collaborates with IT and other teams to improve the technical infrastructure and performance of the site.