Web Content Specialist at New England College of Optometry

Boston, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

04 Jun, 26

Salary

75000.0

Posted On

07 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

WordPress Web Development, Content Management, Digital Storytelling, SEO, ADA Compliance, Usability, Mobile Responsiveness, Content Development, Writing, Editing, Google Analytics, Adobe Creative Suite, Canva, Video Editing Software, Project Management, HTML/CSS

Industry

Hospitals and Health Care

Description

Description The New England College of Optometry (NECO) seeks a creative, strategic, and technically skilled Web Content Specialist to join its Marketing & Communications team. This role combines dynamic digital storytelling with hands-on WordPress web development and content management. The ideal candidate is both a compelling digital storyteller and a confident WordPress developer who can translate NECO’s mission: Changing the Way People See the World—into engaging content across platforms. This position plays a critical role in elevating NECO’s brand among prospective students, current students, faculty, staff, alumni, and friends of the College. This position is hybrid: 3 days in-office and 2 days remote. The salary for this position is $70,000-$75,000. Key Responsibilities WordPress Web Development & Content Management Manage and update NECO’s various WordPress websites to ensure content is current, accurate, and aligned with brand standards. Build and maintain web pages, landing pages, and campaign microsites to support Admissions, Development & Alumni, and institutional initiatives. Collaborate with internal stakeholders to translate complex academic and clinical information into accessible, engaging web content. Ensure best practices in SEO, accessibility (ADA compliance), usability, and mobile responsiveness and work with outside consultants as directed. Troubleshoot site issues, manage plugins, and coordinate with external developers or IT as needed. Continuously improve user experience to support prospective student recruitment and alumni engagement. Storytelling & Content Development Identify and develop compelling stories that showcase NECO’s impact in education, patient care, research, and community service. Interview students, faculty, staff, alumni, and patients to craft authentic narratives for digital channels. Partner with Admissions to develop content that supports recruitment and enrollment. Support Advancement by promoting alumni achievements, events, and giving initiatives. Maintain a consistent institutional voice and visual identity across digital platforms. Collaboration & Project Management Work closely with the Director of Marketing & Communications to align digital strategies with institutional goals. Collaborate across departments including Admissions, Development, Academic Affairs, CAPA, and NECO’s two clinics. Manage multiple projects simultaneously, meeting deadlines in a fast-paced academic environment. Assist with live event coverage and digital promotion of campus activities. Qualifications Required Bachelor’s degree in Marketing, Communications, Digital Media, Web Development, or a related field. 2-3 years of experience in web development. Demonstrated experience building and maintaining WordPress websites (themes, plugins, page builders, basic HTML/CSS). Strong writing and editing skills with the ability to adapt tone for diverse audiences. Experience with analytics tools (Google Analytics). Proficiency with content creation tools (e.g., Adobe Creative Suite, Canva, video editing software). Strong organizational skills and attention to detail. Preferred Experience in higher education, healthcare, or nonprofit marketing. Basic photography and videography skills. Understanding of accessibility standards and best practices in web design. Core Competencies Strategic & Instinctive Storyteller: A mission-driven professional with strong creative instincts and a passion for uncovering compelling narrative elements. Proactive & Independent Initiative: Demonstrates the ability to work independently, exercising sound judgment to keep management informed while proactively seeking guidance and providing regular progress updates. Collaborative & Respectful Teammate: Maintains a responsive, curious, and respectful approach when collaborating with colleagues to develop high-quality content. Technically Proficient & Detail-Oriented: Combines technical expertise with a sharp eye for detail to ensure all deliverables meet the highest standards. Balanced Innovator: Skillfully balances the need for brand consistency with a drive for creative innovation. New England College of Optometry is an Affirmative Action/Equal Opportunity Employer and encourages all qualified candidates to apply. Benefits @ NECO New England College of Optometry offers a robust benefits program including: 3 plan options for BCBS medical coverage (employer subsidized at 75% or greater) Mental Health and Wellness benefits BCBS Dental Discounted vision services 13 paid holidays and generous paid time off for sick, vacation, and personal days Employer-paid life insurance, and short-term and long-term disability Voluntary Insurance: life, critical illness, hospital indemnity, accident, Voluntary Benefits: employee discounts and pet insurance 9% employer contribution to a 403(b) retirement plan after 1 year of service with no vesting schedule or match requirement Qualified Public Service Loan Forgiveness Employer

Responsibilities

The specialist will manage and update WordPress websites, build web pages, and ensure content aligns with brand standards while translating complex academic information into engaging web content. Key duties also involve identifying and developing compelling stories through interviews to showcase the institution's impact across various digital channels.