• Development of content concepts for websites, platforms and digital touchpoints with a focus on information architecture, page logic, content hierarchies and messaging.
• Translating brand strategy, target group needs and business goals into clear website structures, relevant content and good digital user experiences.
• Conceptualization, creation and optimization of website content, landing pages, modules and content building blocks along user journeys, search intentions and project goals.
• Contributing to content guidelines, tonalities, and messaging principles for digital brand presences
• Support with content audits and derivation of concrete optimizations regarding relevance, quality, structure, findability and user behavior
• Application of SEO and GEO approaches to ensure that content is findable and relevant for both traditional search and AI-powered search systems.
• Use of AI tools and automation to support research, structuring, content production and quality assurance
• Support with the maintenance, implementation and quality assurance of content in the CMS, including a pre-go-live check.
• Collaboration with clients and internal teams, as well as presentation and argumentation of content concepts, structures and content.

our range

In addition to great  benefits  , we offer a starting annual salary of €42,000 gross (including vacation and Christmas bonuses) for full-time employment. Your actual salary will depend on your qualifications and experience.

This is what you bring with you

• At least 3 years of experience in an agency, editorial department, content strategy or comparable role in the digital environment, corresponding to Pro Level
• First verifiable references in the development of content concepts for websites, platforms or digital touchpoints.
• Good understanding of information architecture, user guidance, content structures and digital platforms
• Experience in the conception, creation and optimization of website content, landing pages, modules or digital content formats.
• Confident handling of SEO, search intent and content logic, as well as interest in GEO and AI-powered search.
• A good sense for brands, target groups, user needs, tone of voice and digital communication
• Experience with CMS systems and an understanding of how content is structured, maintained, and implemented on the web.
• Reflective use of AI tools and enjoyment in making content processes more efficient and quality-oriented.
• Analytical thinking and the ability to derive content decisions from user behavior, search intentions, and project goals.
• Ability to clearly explain, present, and further develop content concepts, structures, and content together with clients and internal teams.
• German at a native level and very good English skills