ABOUT US

Soft Lending is a new private lending startup creating a professional online presence to launch our services. We are seeking a reliable Web Developer / WordPress + SEO Specialist to design and build our first website, including a loan application form with CRM integration.

REQUIREMENTS

• Proven experience in WordPress design & development.
• Experience with form builders and conditional logic (Gravity Forms, WPForms, etc.).
• Hands-on knowledge of CRM integrations (Zoho, HubSpot, Salesforce, or similar).
• Strong understanding of SEO fundamentals.
• Ability to deliver clean, user-friendly design suitable for financial services.
• Strong communication skills and reliability.

• Design and build a modern, professional WordPress website (5–6 pages).
• Develop a loan application form with conditional logic.
• Integrate the form with a CRM system (Zoho, HubSpot, or similar).
• Implement basic SEO best practices (site speed, indexing, mobile-friendly, meta tags).
• Ensure the site is secure, responsive, and easy to manage.