OUR UNIVERSITY

Ravensbourne University London is a dynamic institution at the intersection of creativity, business, and technology. Based in London’s Design District in the heart of North Greenwich, we are home to a diverse, global community in one of the world’s most vibrant business and creative hubs.

THE ROLE

We are looking for an experienced Web Manager to join our Student Recruitment Marketing team. Working closely with internal departments and external agencies, the Web Manager will be responsible for the planning, development and maintenance of the University’s public-facing website and ensuring that all web content is managed effectively throughout the academic cycle. The Web Manager will be responsible for implementing the University’s web strategy, ensuring that the website reflects the University’s brand and key messaging, supports its key business goals, and meets the needs of a diverse stakeholder audience, including students, academic and professional staff, alumni and industry networks.

KEY RESPONSIBILITIES

• Maintain, develop and optimise the University’s website, ensuring content is accurate, current, legally compliant, aligned with brand guidelines, tone of voice and compliant with industry accessibility standards.
• Develop and implement website content to support the University’s expanding product portfolio, optimising site architecture, navigation, page structure for enhanced UX/UI, engagement, lead generation and conversion.
• Collaborate with the Marketing and Communications and Content teams to develop and deliver a cohesive and effective web content strategy aligned with the University’s business objectives and audience needs, applying best practices in digital content creation and SEO.
• Provide expert advice and guidance on web-related matters across the University, collaborating with internal stakeholders, CMS users and external partners to drive innovation, ensure continuous improvement and adopt emerging technologies.
• Collaborate with the IT team to develop technical solutions, support broader system enhancements and use user testing, research and data insights to inform and refine design and content decisions.
• Monitor, analyse and report on web performance, using analytics to support strategic decision planning, maximise ROI, and improve user experience and conversion outcomes.
• Manage, develop and support the Web Editor, fostering a culture of high performance and excellent customer service.
• With guidance from Marketing Campaigns Manager, manage external relationships and contracts with third-party agencies and suppliers, ensuring value for money, quality of output and contract performance.