OpenGov is the leader in AI-enabled software for cities, counties, state agencies, and special districts. With a mission to power more effective and accountable government, OpenGov serves 2,000 communities across the United States. OpenGov is built exclusively for the unique asset management, permitting and licensing, procurement and contract management, tax and revenue, budgeting and planning, and financial management needs of the public sector. The OpenGov platform empowers organizations to operate more efficiently, adapt to change, and strengthen public trust.
Learn more or request a demo at opengov.com

ABOUT THE ROLE

As Web Marketing Manager, you will own OpenGov’s website strategy and execution—turning it into a high-performing, AI-optimized growth engine. Reporting to the Director of Demand Generation, you will focus on optimizing the website as a central driver of pipeline generation and customer engagement. You’ll work closely with Product Marketing, Content, Marketing Ops, and RevOps to ensure the website aligns with GTM priorities and delivers measurable results.
You will act as a strategic advisor across departments, using insights to shape broader go-to-market and digital engagement strategies. This role requires a strong balance of creative, technical, and business acumen to drive measurable impact across the full marketing funnel.

WHAT YOU’LL DO:

• Own the web strategy: Develop and manage the website roadmap to support demand generation and product marketing initiatives.
• Drive performance: Improve traffic quality, engagement, and conversion through experimentation, A/B testing, and user behavior analysis.
• Optimize for lead generation: Build and enhance landing pages, forms, and CTAs to increase MQL volume and pipeline contribution.
• Implement AI-first practices: Leverage AI tools for dynamic content, behavioral personalization, content generation, and analytics.
• Advance SEO and content discoverability: Collaborate with content marketing to grow organic traffic through on-page and technical SEO.
• Enhance UX and accessibility: Ensure the site experience is intuitive, inclusive, and aligned with our brand and user needs.
• Track, analyze, and report: Maintain dashboards and deliver insights to improve decision-making and GTM effectiveness.
• Coordinate web governance: Manage intake and prioritization of web requests, enforcing brand, performance, and messaging standards.
• Web maintenance and compliance: Ensure ongoing site security, plugin and cookie compliance, accessibility, and mobile responsiveness across all pages.
• Third-party platform management: Maintain and optimize third-party platforms such as Skilljar, Cvent, and marketing automation tools that support OGU web pages and event landing pages.
• Influence cross-functional stakeholders: Present web performance insights and strategic recommendations that shape demand generation and product marketing decisions.