Web Marketing Strategist at USPI

, , -

Full Time

Start Date

Immediate

Expiry Date

10 Jun, 26

Salary

0.0

Posted On

12 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Web Merchandising, Content Management Systems, Visual Design, User Experience, SEO Practices, Adobe Creative Suite, Photoshop, Dreamweaver, HTML/CSS, Workfront, Agorapulse, Communication, Attention To Detail, Team Player, Self-Starter

Industry

Description

The Web Marketing Strategist has a proven track record in web merchandising, with a good understanding of how to accomplish requests across the various content management systems our clients are hosted on. They also have a proven record of creating visually appealing pages. You’re able to work with and manipulate more advanced pages with minimal intervention. The Web Marketing Strategist recognizes opportunities to create a better experience for customers, better market promotional collateral, and sensibly deliver information on client websites. The Web Marketing Strategist has a passion for user experience and visual perfection. You understand how to best market branding and promotion within a website platform’s limitations. You thrive in a fast-paced environment and have a passion for going above and beyond for the good of the client. You are a strong team player and are willing to learn. You possess a can-do attitude and are a driven self-starter. Essential Responsibilities: * Post monthly automotive incentives to client sites * Build new landing pages for individual client promotions and content using basic SEO practices and utilizing the Auto Code Repository where applicable * Proactively analyze and identify opportunities to implement improvements and clean up visual aspects of our clients’ sites * Set internal meetings and send internal correspondence to move forward with website improvements that coincide with our internal website audits * Ensure requests and tasks are completed on time and in line with the clients’ expectations. Provide follow-ups when necessary to keep all parties informed * Implement all major creative collateral on site and ensure all looks good on the front-end of the website. This includes, but is not limited to, slides, logos, page graphics, leaderboards, banners, USP packages, etc. * Conduct website marketing audits for Key & Enterprise level accounts * Provide recommendations for client site improvements based on monthly health score * Assist Senior Web Marketing Strategists when needed * Work well under deadlines & perform multiple tasks simultaneously * Work with third party support to implement changes if not able internally * Adhere to Stream’s and Web Merch’s processes and procedures * Ensure a 1-hour response time, 24-hour resolution per Stream’s policy * Meet billable time tracking targets * Proficient in Workfront and always has projects/tasks/issues up to date with progress * Assist with scheduling organic social content in Agorapulse as needed * Volunteer for weekend coverage Qualifications: * Bachelor’s degree or certificate in web development/design, graphic design, marketing, communication, or similar field preferred * 2+ years of previous experience * Prior experience with automotive website platforms a plus Skills & Experience: * Proficient in Adobe Creative Suite (Photoshop, Dreamweaver) * Solid understanding of HTML/CSS best practices and page creation * Proficient understanding of how to use and navigate our various platform content management systems to make front-end website updates * Proficient in working with various external support teams for website solutions that cannot be resolved internally * Show proficient communication skills * Strong attention to detail

Responsibilities

Key responsibilities include posting monthly automotive incentives, building new promotional landing pages using basic SEO, and proactively analyzing client websites to implement visual and functional improvements. The role also requires conducting website marketing audits and ensuring all creative collateral is correctly implemented across client sites.