POSITION SUMMARY

The Webflow Designer is responsible for designing, building, and maintaining responsive websites that support the organization’s digital presence, marketing efforts, and communication strategies. Working as part of the internal design or marketing team, the Webflow Designer translates project goals and brand guidelines into engaging, accessible, and high-performing web experiences. This role requires a strong balance of creative design thinking and technical execution, with a focus on cross-functional collaboration, attention to detail, and a commitment to consistent user experience across platforms.
The Webflow Designer will manage both new builds and ongoing updates across multiple websites, implement on-page SEO strategies, and create supporting visual assets such as digital graphics, brochures, and signage. The role also includes technical troubleshooting, analytics monitoring, and third-party service integration, with an emphasis on maintaining up-to-date, user-friendly, and on-brand web content.

QUALIFICATIONS

• Proven experience designing and developing Webflow sites, with a strong portfolio showcasing interactive and responsive web projects.
• Advanced knowledge of Webflow CMS and Ecommerce functionalities, including dynamic content and animations.
• Solid grasp of UX/UI principles, layout design, and modern front-end best practices.
• Proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma or Adobe XD.
• Familiarity with HTML, CSS, and JavaScript, particularly as it relates to enhancing Webflow functionality.
• Understanding of SEO, Google Analytics, and campaign tracking tools.
• Strong organizational and time management skills; able to handle multiple priorities and project timelines.
• Excellent interpersonal and communication skills—able to collaborate effectively with both technical and non-technical team members.
• Preferred or Bonus Skills
• Experience integrating with CRM platforms, marketing automation tools, or implementing custom APIs.
• Awareness of WCAG accessibility standards and emerging best practices in digital inclusion.
• Comfort interpreting data to inform UX optimizations and digital content strategy.
• Insight into social media integration and how algorithmic trends influence digital engagement.

TRAVEL REQUIREMENTS:

Some occasional travel to company or client sites may be required to support collaboration, photoshoots, or project launches. Reasonable accommodations will be provided to support accessibility, ergonomics, and individual needs.

RESPONSIBILITIES

• Design, build, and maintain responsive websites using Webflow, ensuring best-in-class user experience, performance, and accessibility.
• Collaborate cross-functionally with marketing, communications, and project teams to translate brand and business goals into engaging web solutions.
• Manage and optimize content in Webflow CMS, ensuring sites remain current, relevant, and aligned with messaging strategies.
• Implement SEO best practices, metadata structuring, and site performance enhancements to support digital visibility.
• Design and develop supporting creative assets, including brochures, signage, infographics, and digital content for campaigns or project storytelling.
• Integrate third-party tools and services (e.g., forms, analytics, CRM systems) into websites and landing pages.
• Monitor site analytics, identify areas for improvement, and troubleshoot cross-browser/platform compatibility issues.

This role may be performed in a hybrid or remote capacity. When onsite, the role is based in a professional office environment with standard conditions, which may include:

• Seated or desk-based computer work for extended periods
• Use of standard office equipment such as computers, printers, phones, and collaborative technology tools
• Participation in virtual and in-person meetings, including screen-sharing, video conferencing, and shared work sessions
• Occasional movement within the office to attend meetings, collaborate with colleagues, or access printing stations and supplies
• A generally quiet, climate-controlled setting with minimal exposure to adverse environmental factor