We have an exciting opportunity for a Website & Graphic Designer to join our expanding team at Primary Eyecare Services!

ABOUT US:

Primary Eyecare Services (PES) is an established provider of high-quality extended eye care services (those beyond sight testing), utilizing a large network of optical practice subcontractors across England (~2000). PES currently holds and manages contracts on behalf of the primary eye care network, spanning ~70 NHS commissioners and delivering over 380,000 episodes of patient care each year, with a total annual turnover of ~£25+ million. PES is a not-for-profit company, limited by guarantee. This sees the majority of generated income pass through to frontline eye care services in optical practices.
Join us and be part of a company that is shaping the future of optometry!

ROLE OVERVIEW:

The Web & Graphic Designer plays a key role in shaping the visual identity and user experience of Primary Eyecare Services across digital and print platforms. From website management to campaign branding, you will apply creative thinking and digital expertise to help communicate our story, support patients and partners, and promote service innovations. This is an exciting opportunity to contribute to work that has real impact on public health and healthcare delivery.

GENERAL RESPONSIBILITIES:

Creative Design and Brand Application

• Design high-quality, accessible, and visually engaging materials for use across digital and print channels (e.g. social media, reports, infographics, brochures, event materials, presentations).
• Develop and apply branding across all content, ensuring visual consistency and alignment with our tone of voice and NHS identity principles.
• Create campaign identities and visual assets for service launches, national health initiatives, and internal communications.

Website Design and Management

• Lead the design, structure, and continuous improvement of the Primary Eyecare Services website.
• Design UI components and layouts using tools like Figma or Adobe XD, with a strong focus on usability and accessibility.
• Collaborate with the Digital Operations team to implement changes and ensure technical functionality.
• Manage the day-to-day website content using a content management system (CMS), including publishing service updates, news, and patient information.
• Ensure the website is accessible (WCAG 2.2 compliant), responsive, and aligned with NHS digital service standards.
• Monitor site analytics to support decision-making around structure, content, and user engagement.

Campaign and Communications Support

• Collaborate with the Communications Support Officer and Marketing Officer to develop campaign visuals and promotional materials.
• Design engaging content for use in national awareness weeks, patient education, recruitment campaigns, and service roll-outs.
• Work alongside the Communications Apprentice, offering creative input and supporting skills development in digital design.

Collaborative Working in a Fast-Paced Team

• Actively contribute to a dynamic communications team working at pace to deliver a national communications strategy.
• Attend planning meetings and provide creative insights to support cross-functional project delivery.
• Adapt to shifting priorities and tight deadlines with a solutions-focused, flexible approach.
• Engage with internal departments—including Digital Operations, Clinical Leadership, and Service Delivery—to align design outputs with organisational priorities.

Content Management and Design Systems

• Maintain a library of reusable templates, icons, assets, and branded elements.
• Support content editing and formatting across newsletters, PowerPoint decks, and organisational documents.
• Ensure quality control and consistency across all visual communications.

Take advantage of our comprehensive benefits and rewarding career opportunities.