QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

SKILLS

• Strong verbal, written, proofreading, and creative skills.
• Ability to analyze data and make informed decisions based on metrics.
• Strong organizational and time-management skills with the ability to switch tasks quickly, often, and in an organized manner.
• Ability to manage multiple projects simultaneously with a sense of urgency to meet expected deadlines.
• Strong interpersonal and relationship-building skills.
• Ability to read and interpret documents such as procedure manuals, general business correspondence and/or journals or government regulations.
• Ability to effectively present information in one-on-one and small group situations, to customers, clients, and other employees in the organization.

EDUCATION AND/OR EXPERIENCE

• BS/BA degree in Marketing, Communications, or related field
• 2+ years of proven experience as a Web Content Specialist or similar role.

COMPUTER SKILLS

• MS Office programs
• Comprehensive knowledge and use of content management systems; Episerver/Optimizely experience preferred.
• Basic knowledge of HTML, CSS, and web design principles.
• Strong understanding of SEO principles and best practices.

OTHER

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Activities, duties and responsibilities may change at any time with or without notice.

SKILLS TRAINING:

• Communication, Presentation Skills
• Critical Thinking, Judgment and Decision Making
  Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person’s race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Create, edit, and publish engaging web content within the CMS that aligns with the needs of marketing efforts while maintaining brand guidelines.
• Audit and optimize website content for search engines (SEO) to improve visibility and rankings.
• Collaborate with designers and developers to ensure content is visually appealing and functional.
• Collaborate with cross-functional teams across the organization, to ensure that all web content is accurate and up to date.
• Monitor website performance and user engagement metrics to identify the efficacy of content and areas for improvement. Analyze website performance metrics and use data to help to improve user engagement and conversion rates.
• Conduct regular content audits to ensure accuracy, relevance, consistency and compliance.
• Manage and update content using the CMS.
• Stay up to date with industry trends and best practices in digital content creation.
• Coordinate with marketing teams to align web content with overall campaigns and strategies.
• Develop, execute and manage the editorial calendar for ongoing maintenance and management.
• Ensures all departmental documents and activities are performed in compliance with applicable laws, regulations, policies and procedures as applicable to this position, including completion of required compliance training.
• Performs other duties and responsibilities as assigned.