This is a remote position.
Basic Function:
We are looking for a strategic, growth-minded Website & Digital Experience Strategist to lead the development, optimization, and performance of our company website.
This role isn’t just technical, it’s a core driver of our success. We’re looking for someone who combines design thinking, digital strategy, and analytics with a laser focus on attracting and converting website visitors. From building an SEO foundation that fuels organic growth to crafting campaigns that perform in paid channels, you’ll create a user experience that guides visitors toward meaningful conversion actions. Every element from navigation to calls-to-action should be intentional, user-friendly, and designed to turn interest into results.
You’ll own the strategy behind how our website attracts, engages, and converts visitors into leads and clients. With room to experiment, test, and innovate, you’ll help transform our website into a powerful growth engine for the business.
Position’s Intention:

Success Measurements:

• Website is a top-performing conversion channel for the company.
• Analytics are tracked, interpreted, and acted upon weekly and monthly.
• New opportunities are proactively presented and implemented.
• Competitor trends and market insights are regularly reviewed and shared.
• Website becomes a strategic asset, not just a digital brochure.

Principal Responsibilities:

Strategic Website Leadership

• Own the strategic direction of our website, ensuring it reflects our mission, brand, and conversion goals.
• Continually evaluate what’s working and what’s not working and proactively propose and implement new approaches based on performance and industry trends.
• Manage, build, and improve user journeys, ensuring they are optimized for engagement and conversions.
• Identify high-impact updates and growth opportunities for content, calls-to-action (CTAs), and layout to improve performance and conversion rates.

Analytics & Optimization

• Monitor website traffic, behavior, goal completions, and funnels using Google Analytics and other tools.
• Provide regular performance reports with actionable insights.
• Conduct A/B tests, page audits, and user behavior analysis to identify improvement opportunities.
• Track and improve site speed, mobile responsiveness, SEO performance, and accessibility.

Content & UX Development

• Collaborate with sales and marketing teams to develop landing pages, and content that align with strategic campaigns.
• Ensure web copy, visuals, and structure align with brand voice, SEO, and user experience best practices.
• Create and manage reusable page templates and design modules for speed and consistency.
• Make proactive UI/UX recommendations to improve visual hierarchy, layout, and clarity.

Technical Management

• Manage all WordPress updates, including plugins, theme customizations, integrations, and backups.
• Work with IT on DNS, domain, hosting, and website security issues.
• Implement and manage third-party tools such as CRMs, forms, analytics platforms, and chat widgets.
• Expertise in website integrations: Able to connect our site with CRM, marketing automation, analytics, and other platforms to ensure seamless data flow and accurate tracking across systems.

Market & Competitor Intelligence

• Conduct regular competitor analysis to identify gaps and opportunities for our site.
• Stay current with best practices in CRO (conversion rate optimization), digital experience, and SEO.
• Lead or contribute to marketing experiments focused on growth.

Please refer the Job description for details