Website & Digital Performance Manager at Daily Bread Food Bank

Toronto, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

02 Oct, 26

Salary

90000.0

Posted On

04 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Website Management, WordPress, GA4, Google Tag Manager, SEO, Conversion Rate Optimization, KPI Reporting, User Experience, AODA/WCAG Compliance, User Acceptance Testing, Vendor Management, Data Analysis, Looker Studio, HubSpot, CRM Integration, Project Management

Industry

Non-profit Organizations

Description

Daily Bread Food Bank works toward long-term solutions to end hunger and poverty, delivering innovative programs that support people living on low incomes and experiencing food insecurity. Daily Bread distributes fresh and shelf-stable food, as well as freshly prepared meals, to 144 member agencies and 214 food programs across Toronto. It also publishes the influential Who’s Hungry report, an annual survey that tracks trends in food insecurity and poverty in Toronto, educates the public, and helps drive policy change. Job Title: Website and Digital Performance Manager Department: Marketing and Communications Reporting to: Interim Vice President, Marketing and Communications Location: 191 New Toronto Street, Toronto, ON, M8V 2E7 Salary: $77,000-90,000 per year, commensurate with experience Terms: 35 hours a week, Full-Time, Hybrid (Minimum 2-3 days On-Site) WHY WORK AT DAILY BREAD FOOD BANK At Daily Bread, we are committed to creating a workplace where people are supported, compensated, and empowered to do meaningful, high-impact work. Compensation & Benefits Competitive salary aligned with the Ontario Living Wage Network. 100% employer-paid health and dental benefits. RRSP matching after one year of employment. Paid sick leave and personal days. 15 days of paid vacation per year, with additional days earned each year. A hybrid work environment. Learning, Culture & Community Professional development opportunities. Creative, kind, fun, and passionate team culture. Active social committee. Free daily lunches when working on-site. Free on-site parking. Recognition & Reputation Recognized as one of Greater Toronto’s Top Employers. Awarded Canada’s Most Admired Corporate Cultures by Waterstone Human Capital. Recognized as a 5-star rated charity by Charity Intelligence Canada. Recognized as Ontario Living Wage Employer. POSITION OVERVIEW The Website & Digital Performance Manager oversees the organization’s website, digital performance reporting, marketing data, and first-party data strategy to improve user experience, strengthen audience engagement, and increase online conversions. Working closely with internal teams, external digital agencies, developers, and vendors, this role leads website optimization efforts, supports digital campaign and brand performance reporting, and ensures the organization’s digital platforms and reporting systems are accessible, effective, data-informed, and aligned with organizational goals. The role combines website management, digital analytics, KPI reporting, SEO, conversion optimization, dashboard development, and digital project coordination to support fundraising, advocacy, volunteer engagement, earned media measurement, and brand awareness objectives KEY RESPONSIBILITIES Website Management & User Experience: Oversee the day-to-day performance, content, functionality, and optimization of the organization's website. Manage the WordPress platform, including content management, plugin updates, theme administration, and coordination with IT and development partners to support website stability, performance, and user experience. Lead website enhancement projects, including member portal development, advocacy landing pages, CRM and Fundraise Up integrations, cookie consent implementations, and other digital engagement initiatives. Support the development and optimization of advocacy campaign pages, fundraising pages, microsites, landing pages, and other digital engagement experiences. Ensure the website delivers a seamless, accessible, mobile-friendly, and user-focused experience. Coordinate with IT, developers, and vendors to troubleshoot and resolve website issues, defects, and performance concerns. Ensure website accessibility requirements, including WCAG and AODA standards, are considered in website updates and enhancements. Coordinate website change management processes, including documentation, approvals, release schedules, and implementation tracking. Lead User Acceptance Testing (UAT) for website enhancements, integrations, and functionality updates to ensure business requirements are met before deployment. Wok with vendors, developers, IT, and internal stakeholders to assess the impact of website changes on user experience, accessibility, analytics, SEO, and privacy requirements. Coordinate with vendors and technical partners to ensure cookie consent solutions and website tracking practices align with organizational requirements and applicable privacy regulations. Digital Analytics, Reporting & KPI Management: Oversee website and marketing performance tracking architecture, including GA4, Tag Manager, data layers, CRM integrations, and campaign tracking. Develop, maintain, and evolve KPI dashboards and reporting systems for: website performance, digital campaigns, brand awareness and engagement, earned media performance, audience growth, advocacy actions, and marketing conversion metrics. Collect, organize, and analyze earned media performance data, including media reach, impressions, engagement, share of voice, and media value metrics. Develop regular weekly, monthly, quarterly, and campaign-based reports for marketing leadership and internal stakeholders. Monitor and analyze key digital KPIs including traffic, engagement, conversion, SEO performance, campaign performance, and ROI. Translate analytics and performance insights into actionable recommendations for marketing leadership and internal teams. Support audience segmentation, first-party data management, and digital performance analysis across channels. SEO, CRO & Digital Optimization: Lead SEO implementation and optimization efforts in collaboration with the organization’s digital agency. Execute and monitor SEO recommendations while identifying additional opportunities to improve search visibility, website performance, and user experience. Support emerging Answer Engine Optimization (AEO) strategies for AI-driven search and discovery platforms. Coordinate and support conversion rate optimization (CRO) initiatives, including: A/B testing, landing page optimization, funnel analysis, and user journey improvements. Identify friction points within digital conversion paths and recommend solutions to improve performance. Coordinate with vendors and internal stakeholders to ensure analytics, tracking, SEO, and consent management implementations support accurate measurement and compliance requirements. Vendor Management, Marketing Technology & Cross-Functional Collaboration: Act as the primary internal contact for external digital agencies, web developers, analytics vendors, media monitoring vendors, and related partners. Coordinate website-related requests, priorities, timelines, reporting needs, and technical implementations across teams. Define project requirements, manage deliverables, and oversee timelines for website-related initiatives. Collaborate with marketing, fundraising, advocacy, communications, IT, and external partners to support organizational objectives. Work with vendors to assess the impact of website enhancements, plugin updates, third-party integrations, and SEO initiatives on user experience, accessibility, analytics, and privacy compliance. Coordinate testing and quality assurance activities to ensure website enhancements function as intended before deployment. Support internal teams in understanding website functionality, marketing data, KPI reporting, and digital best practices. Develop and maintain a website enhancement roadmap aligned with organizational priorities and user needs. Evaluate website technologies, plugins, integrations, and vendor solutions to identify opportunities to improve website performance, functionality, and user experience. Support CRM integrations, audience segmentation, and marketing automation initiatives to improve engagement and conversion. Help optimize digital touchpoints and user journeys through data-informed testing and personalization strategies. Maintain awareness of emerging digital tools, technologies, trends, and best practices in digital marketing, analytics, and reporting. Maintain documentation of website integrations, data flows, tracking technologies, and marketing technology dependencies to support governance, compliance, troubleshooting, and future planning. SKILLS & COMPETENCIES Experience managing websites and content management systems, preferably WordPress, including plugins, integrations, and ongoing enhancements. Strong understanding of website functionality, UX principles, and digital user behaviour. Experience developing KPI dashboards and translating marketing and performance data into actionable insights. Experience coordinating website change management, User Acceptance Testing (UAT), and vendor-delivered enhancements. Understanding of website privacy compliance requirements, consent management practices, and digital accessibility standards (WCAG/AODA). Strong understanding of digital marketing principles including SEO, CRO, analytics, email marketing, social media, earned media measurement, and paid digital media. Ability to collaborate effectively with technical teams, developers, and external vendors to support website functionality and continuous improvement. Proficiency with digital analytics and reporting tools such as: Google Analytics / GA4, Google Tag Manager, Looker Studio, HubSpot, Mailchimp, media monitoring/reporting platforms, and CRM systems. Strong analytical and problem-solving skills with the ability to interpret data and communicate insights clearly. Excellent organizational and project management skills with the ability to manage multiple priorities simultaneously. Strong written and verbal communication skills. Collaborative, proactive, and comfortable working across teams and with external vendors. Curious and adaptable, with a passion for continuous learning and digital innovation. EXPERIENCE & QUALIFICATIONS 5+ years of experience in website management, digital marketing, analytics, reporting, or related roles. Experience managing WordPress or similar CMS platforms, including plugins, integrations, and website enhancement initiatives. Demonstrated experience using data and analytics to improve digital performance, audience engagement, and conversion. Experience building dashboards and performance reporting systems for marketing or communications teams. Familiarity with HTML/CSS and website development concepts is an asset. Experience in the nonprofit or mission-driven sector is an asset. Experience coordinating website vendors, developers, IT teams, and business stakeholders throughout project lifecycles. Experience managing cookie consent implementations, privacy compliance initiatives, or website tracking governance. Experience conducting User Acceptance Testing (UAT) and coordinating website deployments. Experience coordinating website change management, release processes, and implementation activities. HOW TO APPLY To be considered, applicants must submit a cover letter and resume by 4:00 pm Friday, July 17th, 2026. Interviews for the position will be conducted on a rolling basis. Note: This role is for the existing vacancy. Please note that artificial intelligence (AI) is not used at any stage of our recruitment process. All applications are reviewed and evaluated by the recruitment team. Daily Bread Food Bank is an equal-opportunity employer and encourages applications from members of designated groups and those with lived experience of poverty or food insecurity. Persons with disabilities who need accommodation in the application process, or those needing job postings in another format, please e-mail a request to Human Resources at hr@dailybread.ca. Daily Bread Food Bank thanks all individuals who apply for this position and will only contact candidates who are selected for an interview.

Responsibilities

Oversees the organization's website, digital performance reporting, and first-party data strategy to improve user experience and online conversions. Leads website optimization, SEO, and KPI dashboard development while coordinating with external agencies and internal teams.