JOB DESCRIPTION:

Title: Website Experience Specialist
Unit: Non-Unit Professional (NUP)
Department: Communications & Creative Services
Reports to: Director of Communications & Creative Services
Date: January 23, 2025
General Summary: Reporting to the Director of Marketing Communications & Website Development, this position is responsible for the website’s day-to-day content management with a focus on developing new pages, posting new content and adapting existing content for Search Engine Optimization, usability and enhanced customer experience. Using Google Analytics and college data, the Web Experience Specialist will develop data-informed content and approaches to inform and implement strategies that grow enrollment and engagement. They will be responsible for managing all new webpage/content requests, providing digital support for all paid marketing campaigns, and lead cross departmental specialist teams and trained CMS editors for the creation and maintenance of key content areas including Admissions and Enrollment.

REQUIREMENTS:

• A Bachelor’s degree or higher, completed coursework or equivalent experience in the field of web design, digital content creation and/or digital marketing
• At least two years of full-time, experience developing website content for marketing purposes
• Demonstrated ability to write copy for digital platforms
• Expertise with Search Engine Optimization
• Understanding of information architecture
• Knowledge of digital accessibility standards and experience creating accessible digital content
• Experience creating campaign metrics and KPIs
• Demonstrated experience with Google Analytics (certification preferred)
• Understanding of User Experience (UX) best practices
• Excellent interpersonal and communication skills and the ability to work collaboratively
• Experience with equity-minded work and/or understanding of individuals of diverse identities such as race, ethnicity, socioeconomic level, sexual orientation, veterans, and individuals with different academic preparation levels and varying physical and learning abilities.

PREFERRED QUALIFICATIONS:

• Experience with Modern Campus CMS or a comparable Content Management System
• Ability to manage multiple tasks under tight deadlines with strong attention to detail and accuracy
• Outstanding attention to detail with a persistent focus on quality
• Experience using Google Docs
• Experience using Adobe Creative Cloud
• Familiarity with project management

PRE-EMPLOYMENT REQUIREMENTS:

The College will not sponsor applicants for work visas.
All offers of employment at Middlesex Community College are contingent upon clear results of a thorough background check. Background checks will be conducted on all final candidates, as deemed necessary.
Middlesex Community College only accepts application materials through our online application system. We are unable to accept application materials through mail, email, fax, or hand delivery. If you do not have access to a computer, please contact Human Resources at careers@middlesex.mass.edu.
Middlesex Community College strives to make the application and interview process accessible for all applicants but understands that applicants may still encounter barriers due to ability, language, or technology. If we can make the process any more accessible for you, contact Human Resources at 781-280-3549 or careers@middlesex.mass.edu.
Job Type: Full-time
Pay: $60,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance

Schedule:

• 8 hour shift

Work Location: In perso

• Using the college’s Content Management System (CMS), develop engaging content and build user web experiences that seamlessly integrate with marketing campaigns
• Monitor and report on website analytics, ensuring continuous improvement of the site’s overall usability and effectiveness
• Monitor, update and edit web content daily to align with strategic guidelines, college mission, user experience (UX) best practices and marketing initiatives
• Develop and continuously refine a set of website guidelines and policies that are aligned with institutional strategic goals and are responsive to higher education website best practices, including in the areas of copyright compliance, brand standards and accessibility
• Utilize analytics to make informed decisions about page structure, information architecture and content hierarchy
• Collaborate with department writers, designers and clients on the creation of engaging original web content that is mission driven, data-informed, focused on enrollment and retention, and designed for optimal search engine results
• Manage internal stakeholder/client expectations to insure both strategic alignment and user satisfaction
• Manage the college’s approved CMS editors, creating professional development opportunities, providing guidance on content creation, monitoring and editing CMS editor content and sharing resources
• Manage multiple web content projects simultaneously across a diverse set of clients and competing deadlines
• Work with the college’s IT department to insure collaborative efficiency with regards to all back-end development support responsibilities, ongoing maintenance and monitoring of the website’s quality assurance
• Perform additional duties as assigned by the Director of Communications & Creative Services