Sollis Health is hiring for a strategic Senior Manager of Web & SEO to own and optimize our website experience, drive organic growth, and build a robust CRO roadmap. In this highly cross-functional role, you’ll collaborate with the broader Marketing, Revenue and Product team to enhance user journeys, boost performance across our e-commerce and lead flow, and stay ahead of evolving trends in SEO —including the growing influence of AI in the user’s search behavior.

EXPERIENCE

We believe extraordinary people come from a variety of backgrounds, but ideally, we would expect that you have:

• 6+ years of experience in website management, SEO, and CRO, ideally in a fast-paced or growth-oriented environment.
• Deep understanding of web platforms, CMSs (e.g., Webflow, WordPress, Directus or custom CMS), and technical SEO.
• Proven experience with Google Analytics 4, Google Tag Manager, A/B testing platforms (e.g., Optimizely, VWO), and SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog).
• Conduct regular site audits, keyword research, and competitive analysis.
• Prior experience in the healthcare, healthtech, or wellness industry a strong plus.
• Experience in DTC digital environments is a must, B2B is a plus.
• Experience creating CRO testing roadmaps and directly impacting pipeline or revenue goals.
• Familiarity with modern e-commerce and lead-gen flow design and optimization principles.
• Strategic thinker with a strong grasp of how AI and LLMs are impacting search behavior.
• Strong project management skills and ability to collaborate cross-functionally.
• Excellent communication and reporting skills.
• Working knowledge of HTML/CSS, structured data, and website architecture.
• Understanding of accessibility and compliance standards (e.g., ADA, HIPAA).
• Stay current with algorithm updates, industry trends, and best practices.

• Lead the end-to-end strategy, management, and optimization of the company website.
• Oversee daily web operations, ensuring site speed, UX, and accessibility meet best practices.
• Manage and iterate on the e-commerce and conversion flow to reduce friction and maximize member acquisition.
• Develop and own a data-driven CRO roadmap aligned to business KPIs, execute A/B and multivariate testing programs to improve engagement and UX.
• Analyze user behavior and funnel performance using web analytics tools such as GA4, including building dashboards that deliver meaningful insights.
• Lead website redesigns, migrations, and optimizations with UX, design, and development teams.
• Continuously test and evolve website pages, CTAs, navigation, and content layout.
• Create and manage accurate event tracking via Google Tag Manager and other platforms.
• Regularly report on website and organic performance to stakeholders. Provide monthly and quarterly reports with actionable insights.
• Lead and execute comprehensive SEO strategies across technical, on-page, and off-page domains.
• Conduct technical audits and partner with Engineering to ensure best practices.
• Own internal linking strategies and manage backlink profile growth.
• Guide the Content team on SEO-informed content development and optimization.
• Stay informed on evolving AI-driven search technologies and adapt SEO strategies accordingly.
• Collaborate cross functionally to launch initiatives that drive growth.
• Serve as a thought partner on content performance, UX, and overall site experience.
• Perform related duties as requested.