Website & SEO Specialist at American Cruise Lines

Guilford, Connecticut, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Jun, 26

Salary

0.0

Posted On

20 Mar, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Website Content Management, SEO Optimization, Content Management System (CMS), Technical SEO, Meta Titles, Meta Descriptions, Header Tags, Image Alt Text, URL Slugs, Editorial Calendar, Brand Tone Consistency, Search Visibility, Page Speed Optimization, Mobile Usability, Crawlability, Site Architecture

Industry

Leisure;Travel & Tourism

Description

Website & SEO Specialist American Cruise Lines is the largest U.S. cruise company, operating the newest fleet of riverboats and small cruise ships across the country. Our people make the difference. We believe in hiring talented individuals and giving them the training, support, and resources to thrive. Join us and be part of a growing team dedicated to sharing the beauty and story of America through unforgettable travel experiences. We are looking for a detail-oriented, and analytical Website Content and SEO Specialist to join our Marketing team. In this role, you will be responsible for proofing, optimizing, and managing website content that drives engagement, builds our brand voice, and supports lead generation. You will collaborate to manage and execute high-quality, SEO-optimized content that inspires travelers and communicates the unique value of our cruise experiences. This is an excellent opportunity for a digital marketer who loves travel and is skilled at optimizing website content to drive ongoing SEO performance improvements. At American Cruise Lines, we are driven by our values—Optimism, Commitment, Patriotism, and Merit. These values shape our culture, our service, and our people, guiding us as we work together to Share America’s Story on the Finest American Ships. Responsibilities * Maintain and update website content via our CMS platform, proofread, ensure correct images, proper formatting, linking, and layout while adhering to accessibility and UX best practices. * Implement technical SEO best practices, including meta titles, meta descriptions, header tags, image alt text, and URL slugs within our CMS platform. * Collaborate with internal departments to ensure websites are up to date with content changes. * Assist with the creation of an editorial blog calendar to align with marketing campaigns and SEO efforts. * Ensure consistency in Brand tone, voice, and messaging across websites. * Proof, edit, and optimize engaging digital content for search visibility, including website pages, and blog posts. * Collaborate with our SEO partner agency and copywriters to ensure all content is optimized for search and aligns with brand standards. * Partner with our Website Development and SEO agencies to support technical SEO improvements, such as page speed optimization, mobile usability, crawlability, and site architecture. * Research industry trends, travel behavior, and competitor content to inform digital strategy. Qualifications: * Entry-Level to 3 years of experience working in digital marketing, specifically in website content and SEO-focused roles. * Experienced with CMS platforms. Kentico is preferred. * Proficient knowledge of on-page and technical SEO best practices and tools. * Basic understanding of HTML. * Exceptional proofreading and editing skills with strong attention to detail. * Ability to work in a fast-paced environment with shifting priorities. * Proficient in using GA4 for content performance measurement Why Join American Cruise Lines? At American Cruise Lines, our people are the driving force behind our success. As the nation’s leader in U.S. river cruising, we’re experiencing rapid growth — and we're investing in top talent to grow with us. When you join our team, you’ll find a dynamic work environment that values innovation, collaboration, and excellence, with real opportunities to build your career and make an impact. Applicant Acknowledgment By proceeding to apply for the above position, I acknowledge that I have read and understand the description of the job position for which I am applying, I agree that it accurately reflects the essential functions of the position, and I represent that I can complete the essential functions of the position. Equal Opportunity Employer American Cruise Lines is committed to providing equal employment opportunities for all employees and applicants. ‎American Cruise Lines bases all employment decisions on business needs, job requirements, and individual ‎qualifications without regard to protected characteristics, including, but not limited to, race, color, religion, sex (including pregnancy), national origin and citizenship, age (40 and over), disability (including perceived disability), generic information, military service, or any other protected characteristic under applicable federal, state, or local law. ‎This policy applies to all aspects of employment and employment decisions, including, but not limited to, ‎hiring, selection, job assignment, training, compensation, promotion, discipline, termination, and access ‎to benefits.‎ *This job description is not intended to be a comprehensive list of the duties and responsibilities of the position and such duties and responsibilities may change without notice.

Responsibilities

The specialist will maintain and update website content via the CMS, ensuring correct formatting, linking, and adherence to UX best practices while implementing technical SEO elements like meta tags and header optimization. They will also collaborate with internal teams and agencies to ensure content aligns with brand voice, supports lead generation, and drives ongoing SEO performance improvements.