WHO WE ARE…

We are a collection of award-winning spa and hotel destinations.
Here at Barons Eden our aim is to treat our guests as a friend of the family and to create positive memorable experiences during their stay or visit to our Hotel and Spas.
We share a passion for entertaining, socialising, great food and standout experiences. Our close-knit team champion individuality, flare and operational excellence, treating each guest like a friend of the family, providing an experience that brings customers back time and time and again.
Our purpose is to hire people with passion and positivity. We train you for skill, nurture you to grow and achieve your goals…

THE ROLE

As the Website Trading Manager, you will be responsible for driving website sales and enhancing the digital guest experience across our online platforms. Your data-driven approach will focus on understanding and improving key metrics, such as sales, traffic, average order value (AOV), and conversion rates.
You will oversee website performance, including speed, stability, upselling opportunities, and the booking funnel. Additionally, you will manage processes related to demand, revenue, inventory, forecasting, and opportunity analysis. In collaboration with key stakeholders, you will develop and recommend sales strategies, including pricing strategies for various segments, while identifying new revenue opportunities. Your role will involve effective communication with stakeholders to ensure alignment of sales strategies and pricing.

ROLES & RESPONSIBILITIES:

• Manage in-house Search Engine Optimisation (SEO) activities, ensuring all SEO hygiene factors are in place and to improve search engine visibility and ranking.
• To oversee and manage the updating of website content, to ensure that the site consistently reflects our brand values and engages visitors.
• To manage the business’s Conversion Rate Optimisation (CRO) by taking the lead on A/B testing initiatives, working closely with UX designers to optimise the website’s conversion rate.
• Work alongside the in-house development team to implement new website features, benefits, and improvements that enhance user experience.
• Manage troubleshoot issues related to the Property Management System (PMS) and Resort Suite.
• Responsible for performance analysis and reporting to track performance, sales, and conversion rates.
• Conduct competitor analysis and keep up to date with new trends and insights.
• Support the development and delivery of automated email campaigns to drive engagement and revenue.
• Identify and address performance gaps, ensuring that departmental objectives are achieved.