Wellness Marketing Specialist at PCRK Group

Tempe, Arizona, United States -

Full Time

Start Date

Immediate

Expiry Date

11 Mar, 26

Salary

66000.0

Posted On

11 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Social Media Management, Creative Design, Email Marketing, Campaign Execution, Content Creation, Audience Engagement, Analytical Insights, Project Management, Communication Skills, Adobe Creative Suite, Canva, ZoHo, Sendgrid, Influencer Marketing, Localized Marketing

Industry

Wellness and Fitness Services

Description

Description PCRK Group, a proud owner and operator of 131 Massage Envy locations across multiple states, is seeking a creative and driven Marketing Specialist to join our team. This role is based in Tempe, Arizona, with a hybrid work schedule (Tuesdays through Thursdays in-office). As a Marketing Specialist, you will play a key role in developing and executing marketing strategies that elevate the Massage Envy brand, engage our communities, and drive growth across our network of locations. The ideal candidate is passionate about wellness, skilled in digital storytelling, and ready to bring fresh ideas to a collaborative, fast-paced environment. Key Responsibilities Social Media & Digital Content Develop and manage a social media content calendar for all Massage Envy locations operated by PCRK Group on Facebook, Instagram, TikTok, and YouTube. Create, schedule, and post engaging daily content that grows our following and pushes new guests. Monitor social performance metrics, trends, and audience engagement to optimize reach and effectiveness. Capture and curate photo and video content that showcases our services, team culture, and brand values. Creative Design Design and produce eye-catching digital and print materials for promotions, campaigns, and internal communications. Ensure all creative assets align with Massage Envy’s brand guidelines and PCRK Group’s marketing strategy. Collaborate with internal stakeholders to develop visuals for events, social campaigns, and seasonal promotions. Email Marketing & Campaign Execution Plan, design, and distribute email campaigns and newsletters for multiple market segments. Manage email lists, apply audience segmentation, and personalize campaigns to drive engagement and conversion. Track campaign performance and provide reporting to guide ongoing improvements and strategy. Marketing Coordination & Strategy Support the execution of marketing initiatives that span 131 Massage Envy locations across several states. Assist with coordinating local and regional marketing campaigns, events, and partnerships to boost community engagement. Provide analytical insights and organic performance reports to the marketing leadership team. Stay current with digital marketing trends and best practices, particularly in the wellness and beauty sectors. Marketing Administrative Tasks Pulling needed reports or lists for the Marketing Managers Assisting with location-specific marketing needs or asks Ordering needed marketing materials for events or specific location needs All other marketing admin tasks directed by the Marketing Managers Requirements Qualifications Bachelor’s degree in Marketing, Communication, Graphic Design, or a related field. 3+ years of experience in digital marketing, social media management, or creative design. Proficiency in Adobe Creative Suite, Canva, and social media scheduling tools (e.g., Later, Sproutsocial or Hootsuite), ZoHo or Sendgrid. This person is detail-oriented, organized, and efficient in their day-to-day tasks. Strong writing, editing, and communication skills. Highly organized with the ability to manage multiple projects across a large, multi-location brand environment. Must be able to commute or live in Tempe, AZ, and available for in-office work Tuesday through Thursday each week–Mondays and Fridays are WFH. Preferred Experience Experience in the spa, wellness, or beauty industry. Background supporting multi-unit or franchise-based marketing efforts, experience using Meevo is a huge plus! Experience in the organic space of Zoho campaigns, Facebook/Instagram, TikTok, and YouTube is a must. Influencer marketing Localized marketing Benefits $60,000 - $66,000 Annually DOE 401k plan with employer match Medical, dental, vision, health, and pet insurance Free monthly massage, facial, or stretch session We Believe Our Differences Make Us Better. We're excited to hear from everyone with the skills, experience, and passion to do a great job regardless of race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, or veteran status. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. *ME SPE Franchising, LLC (“ME SPE”) is a national franchisor of independently owned and operated franchised locations. The franchisee for each individual franchised location, not ME SPE, Massage Envy Franchising, LLC (“MEF”), or any of their affiliates, is the sole employer for all positions posted for a location, and each franchisee is not acting as an agent for ME SPE, MEF, or any of their affiliates. Hiring criteria, benefits and compensation are set by each franchisee and vary by location.

Responsibilities

The Marketing Specialist will develop and manage social media content, create engaging digital and print materials, and execute email marketing campaigns. They will also support marketing initiatives across multiple locations and provide analytical insights to the marketing leadership team.