West Africa Marketing Executive - Trade & Digital (M/W) (V.I.E Contract) at Lesaffre

Abidjan, Abidjan, Côte d'Ivoire -

Full Time

Start Date

Immediate

Expiry Date

24 Jun, 26

Salary

0.0

Posted On

27 Mar, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Trade Marketing, Digital Marketing, Marketing Analytics, Product Information Management, Internal Communication, Reporting, Microsoft Office 365, Database Management, Writing Skills, Creativity, Entrepreneurial, Organizational Skills, Interpersonal Skills, Resilience, Flexibility, French

Industry

Food and Beverage Manufacturing

Description

Company Description As a global key player in yeasts and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food taste & pleasure, Health care and Biotechnology. Family group born in northern France in 1853, now a multi-national and a multicultural company, Lesaffre is committed to working with confidence to better nourish and protect the planet. In close collaboration with its clients and partners, Lesaffre employs 11 000 people in nearly 80 subsidiaries based in +50 countries. Lesaffre achieves a turnover of 3 billion euros. Job Description By joining us as West Africa Marketing Executive, you’ll step into a fast-growing West African market, take on real responsibilities, and drive the promotion of our Yeasts & Baking Ingredients portfolio across the region. As part of the West Africa commercial and technical team, you will implement and monitor the regional marketing plan to maximize product availability and visibility, strengthen brand reputation, and support both customer retention and acquisition among distributors, users, and prescribers. Why Abidjan? Abidjan, the dynamic economic capital of Côte d'Ivoire, offers a pleasant living environment with its tropical climate 🌴 and modernity. A rapidly expanding cosmopolitan city, it attracts many businesses 🏢 and is home to a large French community. The working atmosphere is friendly and demanding, encouraging intercultural exchange 🌍. The VIE in Côte d'Ivoire allows you to live a stimulating professional experience in a French-speaking environment full of opportunities 💼. It’s the perfect place to boost your career AND live a unique adventure ✨. 🚀 Your Mission Promoting the segmented "Yeast & Baking Ingredients" products in the West African market Trade Marketing: ensuring execution of the marketing plan to maximize product availability, visibility, and brand consolidation Digital Marketing: managing digital platforms (websites, social media, mobile apps) in order to meet the targets set for the various digital KPIs. Marketing Analytics: collect, process and analyze market information to support decision-making and provide insights for the marketing strategy Manage product information, ensuring consistency and availability of data for the marketing, sales, and communication teams Support and assist the sales force, ensuring the effective implementation of marketing plans Internal communication: coordinate internal communication and organization of events Reporting: provide regular reporting on actions and budget Frequent travels across the West Africa region are expected ✈️ Qualifications 👀 Who we’re looking for : Master’s degree (or equivalent) in Marketing/ Digital marketing/ Event management. A significant professional experience in this field. Technical skills: Proficiency in Microsoft Office 365 suite Database management skills Strong digital marketing sensitivity Good writing skills Fluent in French & English. Soft skills: Creativity and curiosity Entrepreneurial, results-oriented Organizational skills, rigor Open-mindedness, ease in a multicultural environment Good interpersonal skills, teamwork, service-oriented Resilience and flexibility Additional Information 📅 Mission details 📍 Location : Abidjan, Côte d’Ivoire ⏳ Duration : 24 months 🚀 Start : July 2026 🧪 Recruitment process : Phone screening + 4 interviews [Group HR, Local HR, Marketing Director MEA (with a use case), WA Subregion Director (the manager)]. 🎯 Goal : To offer you a long-term worldwide career after your V.I.E ! 🎟️ V.I.E – Eligibility Age: 18–28 years old Citizenship: EU or EEA country Never completed a V.I.E before ℹ️ More info 👉Mon Volontariat International - official VIE | VIA web site 🌟 Ready for your next adventure? If you’re ambitious, curious, and eager to grow in an international environment, this V.I.E is for you. Come shape the future of nutrition & fermentation with us in West Africa 🌍. [Diversity & Inclusion]: At Lesaffre, diversity is a strength that enriches our culture and our teams. We are committed to offering you a work environment where you can thrive, regardless of your background, gender, age or abilities. We encourage all applications, as we believe that diverse perspectives strengthen our ability to innovate and meet the challenges of tomorrow. Years of experience: 1 to 3 years Activity: Baking Contract type: VIE

Responsibilities

The Executive will drive the promotion of Yeasts & Baking Ingredients in the West African market by implementing the regional marketing plan to maximize product availability and visibility. Key duties include managing trade marketing execution, overseeing digital platforms, analyzing market data, supporting the sales force, and coordinating internal communications.