THE ROLE

In recent years we have attracted millions of new users and built up our direct communication skills e.g. via email marketing and notifications across all platforms. TV streaming is the future of TV and engagement, retention as well as reactivation of our users is of increasing importance for Zattoo.
In order to accelerate our marketing efforts, we are currently looking for a motivated working student to join our Performance & Retention Marketing team in Berlin which consists of three highly committed digital marketing professionals working in Berlin. You will mainly support the team by managing multichannel direct communication (email, push notification, in-app messaging) with our users across Germany, Austria, and Switzerland. You will also support our acquisition efforts, e.g. by managing our app store presence and content features.
If you are looking for an atmosphere of continuous learning and the possibility to improve your marketing knowledge and practical skills during your studies, the DTC Zattoo marketing team is the right place for you. We have a culture of hunting opportunities, embracing mistakes as a measure of learning and a very cooperative style of working together.

WHAT YOU’LL DO

• Contribute with your ideas and unique perspective to our marketing efforts
• Research and prioritize TV content for recommendations
• Create the weekly Zattoo newsletter and push notifications
• Monitor and analyze the performance of campaigns
• Optimize the performance of digital marketing campaigns via tests
• Support in the implementation of further direct marketing activities along the customer lifecycle and in the day-to-day tasks
• Monitor and update app store presence and coordinate content features
• Collaborate with the internal and external stakeholders in achieving the marketing objectives