Job Summary The people here at Apple don’t just create products - they create the kind of wonder that’s revolutionized entire industries! It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it! Apple is seeking a dynamic, individual to join the WW B2B Programs team as a Go-to-Market Specialist. In this role, you will be responsible for building Go-To-Market content to support sales initiatives. You will collaborate closely with marketing groups, subject matter authorities, sales teams and numerous other internal cross-functional groups. This content will enable both Apple and channel sellers to have stronger and more informed sales conversations targeting specific products, industries, customer profiles and use cases.

DESCRIPTION

As a WW Go-To-Market Specialist, you will deliver on a wide range of marketing activities including the creation of a robust bill of materials needed to support various sales initiatives. This includes, but is not exclusive to, create industry specific messaging, curating presentations using Keynote, target customer profiles, sales guides, seller training, and sell-in keynote decks. You will also be instrumental in the enablement of Apple Enterprise teams to ensure the launch of these initiatives and supporting materials are successful. This will include support for partner feedback sessions, tracking GTM activities and supporting internal and external sellers to learn the specific sales initiative. Success requires close partnerships with the sales leaders, direct and channel sales teams, solution authorities, industry authorities, WW marketing teams, and WW enablement teams. The key to success is the ability to influence and drive consensus across a variety of cross-functional partners to effectively deliver the highest quality and highest impact go-to-market content. In this position, you will: Develop and maintain relationships with Apple’s internal industry authorities to deeply understand market trends and challenges, competitive landscapes, customer profiles, key use cases, and associated Apple solutions and partner ecosystems. Collaborate with B2B, government and healthcare teams both regional and worldwide; maintain a close relationship with key Apple sales leadership; work with various leaders to drive consensus and build content; create impactful Go-To-Market content for direct, reseller and carrier sales teams. This will be inclusive of keynotes, sales guides, training, customer profiles, event templates and more. Create high quality presentations to educate and enable Apple seller, reseller, carrier and partner sales teams and achieve field readiness in support of go-to-market deployment for identified sales initiatives. Work closely with cross-functional teams to ensure alignment and consistent messaging. This includes both global and regional marketing groups as well as industry guides and sales leaders/teams. Help enable both internal and external partners so that there is a strong understanding of the sales initiative and supporting go-to-market content. Define metrics and key performance indicators for evaluating impact and success of content and overall GTM efforts by region, assess efficiency and drive continuous improvements.. Continually get in touch with teams for feedback on content produced and adjust accordingly

MINIMUM QUALIFICATIONS

• 5-7 years of experience in marketing content production with a background in B2B and partner go-to-market.
• Bachelor degree or equivalent experience.
• Previous experience in sales, marketing, communications, and channel sales enablement preferred.
• Experience developing / launching solutions and programs with sales organizations and marketing teams.
• Ability to build compelling and high-caliber presentations and supporting content with a passion and interest for design
• Ability to proactively build rapport, credibility, influence, and get results throughout an organization at all levels, across many functions, in a highly-matrixed organization.

PREFERRED QUALIFICATIONS

• Expert public speaking and facilitation skills.
• Experience in government sales and selling to government organizations preferred but not required.
• Passion for Apple technology and knowledge of Apple products and solutions for government.
• Experience delivering measurable results, and presenting those results to executive leadership.
• Resourceful, creative, and thorough with exceptional communications and organizational skills.
• Ability to think strategically and also implement detailed under tight timelines.At Apple, things aren’t always clear but you shift gears and thrive when asked to explore new ground, rather than waiting on others.
• Ability to solve complex business problems in simple and innovative ways.

Please refer the Job description for details