WPP Media | Media Planner (EM), Japan at WPP Media

Tokyo, , Japan -

Full Time

Start Date

Immediate

Expiry Date

22 Jun, 26

Salary

0.0

Posted On

24 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Planning, Communications Planning, Digital Media, Offline Media, Integrated Campaigns, Stakeholder Coordination, Analytical Skills, Excel, Communication, Presentation Skills, Organization, Attention To Detail, Data Analysis, Reporting, Optimization

Industry

Advertising Services

Description

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Media Planner Role Overview As a Media Planner, you will support integrated media and communications planning for a key global account in Japan, mostly focussed on digital channels. You will help translate business objectives into full-funnel media strategies and actionable plans, working closely with senior planners, client stakeholders, internal activation teams, creative partners, and external media vendors. This role is suited for a collaborative, detail-oriented planner who is eager to learn cross-channel planning and contribute to campaigns that are strategically sound, well-executed, and continuously optimized. Key Responsibilities Integrated Media Strategy & Planning Support the development of insight-driven media strategies aligned with client marketing and business goals. Help define channel roles, audience approaches, budget allocation ideas, and campaign phasing across digital and offline media. Contribute to ensuring alignment between brand-building and performance-driven channels. Assist with audience research, competitive reviews, and performance analysis to strengthen planning recommendations. Campaign Planning, Execution & Optimization Build and maintain media plans, flowcharts, timelines, and budget trackers with accuracy. Coordinate with digital activation teams and media vendors to support correct implementation. Monitor pacing, delivery, and performance against KPIs; flag risks and opportunities. Support optimization recommendations based on in-flight results and insights. Client Management & Communication Support day-to-day communications by preparing materials, updates, and meeting notes. Help develop and deliver clear planning narratives and performance summaries (Japanese/English as needed). Develop an understanding of the client’s category, priorities, and competitive landscape to inform recommendations. Data Analysis & Reporting Assist in analyzing cross-channel performance and translating results into actionable insights. Prepare reporting outputs and contribute to post-campaign analyses and learnings. Maintain a measurement mindset so plans and recommendations connect to outcomes. Cross-Functional & External Collaboration Work closely with internal teams (e.g., Activation, Analytics, Strategy, Creative, Investment). Coordinate with external partners such as media owners and creative/production partners where required. Contribute to team knowledge sharing on media trends, tools, and best practices. What Success Looks Like First 3 months Deliver accurate planning outputs (plans, trackers, timelines) and contribute to insight gathering. Establish working relationships with key internal teams and stakeholders. Within 6 months Build strong understanding of the client’s business, audiences, and channel ecosystem in Japan. Own planning components for selected campaigns/projects under senior guidance. Confidently explain planning rationale and performance updates in internal and client-facing settings. Proactively identify improvement opportunities using data and platform signals. Within 12 months Lead day-to-day planning for a defined workstream with increasing independence. Deliver consistent, high-quality planning outputs and contribute meaningfully to strategic recommendations. Be recognized as a reliable cross-functional partner who improves team efficiency and campaign outcomes. Required Skills and Experience 2 years of experience in media planning / communications planning (agency or in-house). Working knowledge of digital media (e.g., paid social, search, video, display, programmatic) and interest in offline media (e.g., TV, OOH, print, radio). Experience supporting integrated campaigns and coordinating multiple stakeholders. Strong analytical skills; proficiency in Excel (e.g., pivot tables, lookups, budget tracking). Clear communication and presentation skills; Japanese required and business-level English preferred. Strong organization, attention to detail, and ability to manage multiple tasks and deadlines. Typical Scope of Authority Own assigned planning tasks and deliverables (e.g., plan sections, trackers, timelines, reporting inputs). Provide channel recommendations and optimization inputs with senior review. Present selected sections of plans and performance updates, as appropriate to experience level. 職務概要メディアプランナーとして、日本における主要グローバルアカウントの統合メディア／コミュニケーションプランニングを支援（主にデジタルチャネル中心）ビジネス目標をフルファネルのメディア戦略および実行可能なプランへ落とし込みシニアプランナー、クライアント関係者、社内運用（アクティベーション）チーム、クリエイティブパートナー、外部メディアベンダーと密に連携戦略的妥当性が高く、実行品質が高く、継続的に最適化されるキャンペーンへの貢献主な業務内容統合メディア戦略／プランニングクライアントのマーケティング／事業目標に整合した、インサイト起点のメディア戦略策定を支援デジタル／オフライン横断で、チャネルの役割定義、オーディエンス設計、予算配分案、キャンペーンのフェーズ設計を支援ブランド構築系チャネルとパフォーマンス（獲得）系チャネルの整合性確保に貢献オーディエンス調査、競合レビュー、パフォーマンス分析を補助し、提案の精度向上に寄与キャンペーン設計・実行・最適化メディアプラン、フロー（配信設計）表、タイムライン、予算管理表を正確に作成・更新デジタル運用（アクティベーション）チームおよびメディアベンダーと連携し、適切な実装（配信設定・進行）を支援 KPIに対する進捗（消化）・配信状況・パフォーマンスをモニタリングし、リスク／機会を特定・共有配信中の結果とインサイトに基づく最適化提案を支援クライアント対応／コミュニケーション資料作成、進捗アップデート、議事録作成などを通じて日々のコミュニケーションを支援分かりやすいプランの説明ストーリーおよびパフォーマンスサマリーの作成・説明を支援（必要に応じて日英対応）クライアントの業界（カテゴリ）、優先事項、競合環境の理解を深め、提案に反映データ分析／レポーティングクロスチャネルの実績分析を補助し、結果を実行可能な示唆へ落とし込みレポート作成を担当し、キャンペーン後の分析と学びの整理に貢献プランと提案が成果に結びつくよう、計測・検証の観点を保持社内外連携社内関連チーム（運用／アナリティクス／ストラテジー／クリエイティブ／投資・バイイング等）と密に連携必要に応じて、媒体社（メディアオーナー）やクリエイティブ／制作パートナーなど外部パートナーと調整メディアトレンド、ツール、ベストプラクティスに関するチーム内ナレッジ共有に貢献期待される成果（成功指標）入社後3か月正確なプランニング成果物（プラン、管理表、タイムライン等）を作成し、インサイト収集に貢献主要な社内チームおよび関係者との協業関係を構築入社後6か月日本市場におけるクライアントの事業、オーディエンス、チャネルエコシステムの理解を深化シニアの指導のもと、特定キャンペーン／プロジェクトのプランニング要素を主体的に担当社内外で、プランの意図・根拠とパフォーマンス進捗を自信を持って説明データおよび媒体プラットフォームのシグナルを活用し、改善機会を能動的に特定入社後12か月担当領域の日々のプランニングを、より高い自走度でリード一貫して高品質なプランニング成果物を提供し、戦略提言にも実質的に貢献チーム効率とキャンペーン成果を向上させる、信頼できる部門横断パートナーとして認知必須スキル／経験メディアプランニング／コミュニケーションプランニングの実務経験2年以上（代理店・事業会社いずれも可）デジタルメディア（有料ソーシャル、検索、動画、ディスプレイ、プログラマティック等）の基礎知識、ならびにオフライン媒体（TV、OOH、新聞・雑誌、ラジオ等）への関心統合キャンペーンの支援経験、複数ステークホルダーの調整経験高い分析力、Excelスキル（ピボットテーブル、参照／検索系関数、予算管理等）明確なコミュニケーション／プレゼンテーション能力（日本語必須、英語はビジネスレベル歓迎）高い業務整理力、細部への注意力、複数タスクと期限の並行管理能力権限範囲（担当領域）割り当てられたプランニング業務および成果物（プランの担当パート、管理表、タイムライン、レポート用インプット等）の主担当シニアレビューのもと、チャネル推奨および最適化に関するインプットを提供経験レベルに応じて、プランの一部およびパフォーマンス進捗の説明（プレゼン）を担当 We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide.

Responsibilities

The Media Planner will support integrated media and communications planning, primarily focused on digital channels for a key global account in Japan, translating business objectives into actionable strategies. Key duties involve developing insight-driven media strategies, building accurate media plans and trackers, monitoring performance against KPIs, and supporting optimization recommendations.