Spendesk is at a pivotal moment of transformation. Under the leadership of our new CEO Axel Demazy and VP of Marketing Ollie Bryden, we’re building a world-class organisation poised for our next growth phase.
We’re approaching profitability and you’ll join a refreshed, high-caliber leadership team that’s continuing to expand Spendesk’s large footprint over Europe.
In this role, you’ll report to the Head of Content & Field Marketing and work closely with our Regional Sales team to drive forward pipeline growth in your target market.
If you’re driven and ambitious and have 5+ years in a regional marketing, field marketing or demand generation role.

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• Regional campaigns:

• Own content campaign roadmap for target regions, working directly with the content team to brief
• Deliver well thought-out Account-based marketing campaigns which delivers qualified sales opportunities
• Event marketing:
• Lead E2E in-person and virtual event execution in your region - turning this into a consistent revenue generating channel
• Implement an event marketing playbook which covers pre, during and post-event activities
• Act as a team lead at events—briefing internal teams, managing communications, and ensuring meaningful customer interactions
• Identify co-partnership opportunities for our event roadmap
• Research & Insight:
• Become an expert in the market landscape of the region through field research, including competitor intelligence, market trends and customer research
• Analyse closed lost deals, closed won deals and E2E customer journeys in our CRM to
• Lead nurture & email marketing:
• Design and execute lead nurture strategies that align with different stages of the funnel.
• Write compelling email marketing content to drive engagement and conversions.
• Implement best practices for outbound and inbound email marketing.
• Sales & marketing alignment:
• Work closely with sales teams to ensure a smooth handover of leads and opportunities.
• Support sales teams with marketing materials and messaging for field events, outreach, and campaign enablement.
• Marketing operations & performance tracking:
• Utilise HubSpot and Salesforce to track, measure, and optimise campaign effectiveness.
• Develop regional marketing plans based on data-driven insights and market trends.
• Improve forecast performance by understanding demand assumptions and pipeline trends.
• Own pipeline reporting, ensuring clear visibility of marketing-influenced opportunities and revenue impact.