KEY ACCOUNTABILITIES

• Timely and effective marketing campaign co-ordination and execution through planning:
  o Co-ordinate and schedule marketing and communications campaign execution for optimal impact
  working closely with team managers
  o Own and control the IWFM marketing communications master planner ensuring
  o clarity, currency, accuracy and visibility to the marketing team and stakeholders at any
  one time
  o master planner functions as a central and proprietary IWFM tool that supports campaign
  and communication execution, is well socialised and easily accessible.
  o comprehensiveness: act so as to optimise opportunities | avoid | resolve launch conflicts

(internal and external).

• Optimise MarComms campaigns and underpinning services:

o Lead marketing email campaign creation and execution.
o Work continuously and creatively to optimise the channel increasing its effectiveness as a
core tactic in IWFM campaigning. [Metric: open / engagement rates].
o Develop campaign automisation (in Click Dimensions) and explore other e-mail platforms
in line with Digital Data Transformation (DDT) strategy
o Develop customer segmentation starting with newsletters trial adapted to member CVPs
o Ensure communities e-mail/data pilot | ongoing activity aligned with wider channel
approach, working with Campaign Manager and Data Analyst.
o Work with Digital Executive and Content Manager to boost organic social engagement by
innovating and optimising across social platforms, using AI where possible.
o Recommend and source editorial and advertising content for IWFM ‘owned’ pages of Facilitate
print magazine, ensuring outlet’s alignment with campaigns, working with managers.
o Catalogue published editorial so that evaluation can be easily undertaken and historical content
can be easily sourced
o Co-ordinating lead for Exec level support to campaigns and communications, including deadlines,
QA; proofing, news publishing, CRM and data.
o Cover for Digital Marketing and Digital Analyst executives in their absence.

PROFESSIONAL QUALIFICATIONS, ACCREDITATIONS AND EXPERIENCE

• Educated to degree level, ideally in a marketing related subject or CIM qualified.
• Technically literate in Microsoft Office, with marketing planning and execution software and

platforms and CMS.

• English language is essential.
• Proven experience in a marketing or communications environment.

TECHNICAL SKILLS

• Highly organised multi tasker, able to juggle competing priorities.

BEHAVIOURAL SKILLS

• Self-motivated, driven and able to work independently and under pressure.
• Strong people skills and willing contributor.
• Willingness to learn, research and use initiative.
• Innovative thinker, creative by nature and problem-solving ability.
• Energetic approach and a can-do attitude, inspiring others.
• Takes responsibility and acts with confidence.
• Flexible and responsive approach.
• Communicates clearly and with confidence.
• Supportive and behaves consistently with clear personal values that complement those of IWFM.

CONTACT US

Any queries about the contents of the job description please contact:
HR Manager

ROLE DETAILS

Role title Interim Marketing Co-ordinator (Maternity Cover) – FTC 12 months
Department Marketing
Reports to Head of Marketing
Line manager for N/A
Salary Up to £30,000 (depending on credentials and experience)

HOW THE ROLE SUPPORTS THE VISION AND MISSION

This 12 month maternity cover role supports the development, maintenance and execution of
communications and marketing campaigns that advance IWFM’s business and commercial
objectives. It will support the Marketing team to plan, prioritise, deliver and monitor targeted
activities, on and off-line. The post plays a key part in creating the conditions for successful
delivery including campaign and communications scheduling, channel optimisation, customer
segmentation, quality control, supplier optimisation, budget and risk management.
The post holder must be conversant with a strategic communications and marketing approach
across multiple channels and have proven relevant experience.