Your Impact:

Strategic Leadership:

• Develop and present comprehensive influencer marketing strategies to clients, including content concepts, KPIs, measurement frameworks, and campaign roadmaps.
• Act as a trusted advisor to clients, providing thought leadership on influencer marketing trends, platform updates, and best practices.
• Collaborate with clients to identify their goals and tailor influencer strategies to meet their unique needs.

Client-Focused Responsibilities:

• Serve as the primary point of contact for clients, fostering strong relationships and ensuring clear communication throughout the campaign lifecycle.
• Lead client meetings, including strategy sessions, campaign kick-offs, and post-campaign reviews, ensuring alignment on objectives and deliverables.
• Provide regular updates to clients on campaign progress, performance metrics, and actionable insights.
• Proactively identify opportunities to expand client relationships, upselling additional services or campaign enhancements.

Campaign Execution:

• Oversee the end-to-end execution of influencer marketing campaigns, ensuring seamless delivery and alignment with client expectations.
• Research and curate influencer rosters tailored to client needs, leveraging internal tools and platforms.
• Manage influencer outreach, negotiations, and contract execution.
• Ensure influencer-produced content meets quality standards, aligns with client briefs, and is delivered on schedule.
• Collaborate with internal teams, including paid social, creative, and analytics, to amplify campaign impact.

 Project Management:

• Develop and maintain detailed workback schedules, timelines, and status reports for both internal and client-facing use.
• Monitor campaign budgets, ensuring efficient allocation of resources and accurate tracking of expenses.
• Compile and present post-campaign reports, highlighting key results, insights, and recommendations for future campaigns.

 Industry Expertise:

• Stay ahead of the latest trends, tools, and innovations in influencer marketing and social media.
• Share industry knowledge with clients and internal teams to drive continuous improvement and innovation.

 Your Skills and Behaviour:

• Strong client service orientation with a proven ability to build and maintain client relationships.
• Exceptional communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.
• Highly skilled in PowerPoint, capable of creating visually impactful presentations that articulate complex ideas.
• Results-driven with a proactive approach to problem-solving and delivering on client objectives.
• Strong project management skills, with the ability to juggle multiple priorities and deadlines.
• Impeccable attention to detail and a commitment to delivering high-quality work.
• Collaborative team player who thrives in a fast-paced, dynamic environment.

 Culture Building:

• Foster a culture of inclusivity, creativity, and results-driven excellence within the team and agency.
• Lead by example, inspiring and mentoring junior team members to achieve their full potential.

Your Education and Experience:

• Minimum 3-4 years of experience in influencer marketing, with a proven track record of delivering successful campaigns and building strong client relationships.
• Deep understanding of social advertising and distribution tactics across Meta, TikTok, YouTube, Snapchat, and Pinterest.
• Experience managing client accounts and providing strategic counsel.
• Fluency in French is considered an asset.
• Post-secondary education in marketing, communications, or a related field.