PRINCIPLE ACCOUNTABILITIES

• Develop Brand Equity: Transform key brand equity attributes into compelling campaigns, brand visual identity guidelines, and creative assets.
• Strategic Opportunities: Identify and prioritise opportunities to drive brand awareness and equity, coordinating plans with key functions to meet objectives.
• Brand DNA Guardian: Support and safeguard the development of brand DNA and core brand parameters in all executions.
• Comprehensive Marketing: Lead offline and online brand marketing efforts, including packaging, social media, PR, in-store, and out-of-home creative assets.
• Campaign Toolkits: Create and deliver campaign toolkits for market activation of brand initiatives.
• Monitor and Optimise: Track brand KPIs related to equity, awareness, and trial, evolving toolkits to optimize in-market activation.

SKILLS AND EXPERIENCE REQUIRED

• Proven Marketing Expertise: Demonstrated experience in FMCG marketing, with a strong track record of success.
• Market Experience: Hands-on experience working with diverse markets.
• Strategic Insight: Deep understanding of category drivers, demand shifts, consumer needs, and pricing dynamics to identify new strategic opportunities.
• Project Management: Exceptional planning and project management skills.
• Communication and Influence: Excellent communication, influencing, and stakeholder management skills, with the ability to build strong relationships both internally and externally, along with proven ability to lead and manage global creative agencies effectively.
  Join us and bring your expertise to a team that’s shaping the future of our innovative, inclusive global FMCG business!

ABOUT US

We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process

Are you ready to take your career to the next level? We’re looking for a passionate and innovative Global Marketing Manager to join us here at Imperial Brands. Reporting directly to the Global Head of Marketing. You’ll be an integral part of our Global New Generation Products team, with a focus on our cutting-edge brand, blu, Electronic Vaping Product.
As the Global Brand Manager, you’ll lead brand-building activities with a spotlight on the US and key European markets, ensuring brand equity aligns with our global strategies and guidelines.
In this pivotal role, you’ll be a key stakeholder in the business, accountable for identifying, aligning, and prioritising new strategic opportunities based on consumer needs and demand shifts. Join us in shaping the future of our innovative, inclusive global FMCG business, supported by 25,000 dedicated employees worldwide.
If you’re ready to make a significant impact and thrive in a dynamic environment, we want to hear from you!