Job Description
The Senior Data Analyst role will be focused on collecting, analyzing, and interpreting data to provide actionable insights and answer key business questions on acquisition, conversion, retention, and monetization to support the development of Direct to Player strategy and track the performance.
In addition, the Senior Data Analyst will create and maintain the data framework to provide easy and curated access to the Direct to Player data to the Analytics team and other cross functional teams, contributing on the team’s efficiency optimization by improving existing methodologies and driving good data governance. The Senior Data Analyst will report directly to the Associate Director, Analytics and indirectly to the Direct to Player Business stakeholders.

• Synthesize, transform, and analyze subscriber, buyer and player data from various sources to address key business questions around acquisition, conversion, retention and monetization, impacting the performance tracking and the strategy of the Direct to Player Business.
• Collaborate closely with the Finance team to analyze key business trends and assess financial performance. Leverage data-driven insights to identify opportunities, extract actionable findings, and deliver strategic recommendations to business stakeholders based on projected financial outcomes.
• Assist with forecasting by analyzing key trends within the business, and work with Finance teams to update the forecast with the latest business performance.
• Research new methods and drive improvements to the current data framework to increase team efficiency focused on high value deliverables.
• Document SQL queries, processes, methodologies, and findings to ensure knowledge sharing and maintain data integrity.
• Proactively support the Direct to Player Business team in their mission to identify core performance drivers, including the definition and tracking of relevant KPIs.
• Effectively communicate insights to both technical and non-technical audiences and translate recommendations into effective action plans.
• Perform data management to enable good data governance and accurate reporting; diagnose data issues closely collaborating with other data teams across the company.
• Create dashboards, reports, and presentations to communicate findings to stakeholders contributing to the data-driven storytelling.
• Play an active role in the successful migration to Power BI.
  Qualifications