POSITION DESCRIPTION

Position Title: Social Media Specialist
Department: Marketing
Classification: Non-Exempt

QUALIFICATIONS

Education/Certification: Bachelor’s degree in marketing, public relations, social media, journalism or equivalent experience.
Required Knowledge: Knowledge of computer applications.
Knowledge of designs and design programs.
Understanding of social media function.
Sensitive to the unique needs of staff, members and vendors.
Understand the Google Analytics platform and the opportunities it provides.
Experience Required: Two years of related experience. Proven work experience in social media or as a digital media specialist.
Skills/Abilities: Well Organized.
Attentive to detail.
Excellent communications and public relations abilities.
Ability to work effectively with employees, members, vendors, etc.
Knowledge and ability to work with computers, technology and design programs, both motion/designs.
Analytical, efficient and capable of solving complex social media challenges.

PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION

• Able to sit/stand/walk as job requires.
• Exert up to 10lbs of force occasionally with the ability to lift 50lbs.
• Able to converse with members confidently, adequately, and accurately.
• Regular and reliable job attendance and punctuality.

MENTAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION

Reasoning Ability: Ability to apply logical or scientific thinking to define problems, collect data, establish facts, and draw conclusions.
Able to interpret a variety of technical instructions and can deal with multiple variables.
Mathematics Ability: Ability to compute discount, interest, profit, and loss; commission markup and selling price; and ratio, proportion, and percentage.
Able to perform very simple algebra.
Language Ability: Ability to read a variety of books, magazines, instruction manuals, atlases, and encyclopedias.
Ability to prepare memos, reports, and essays using proper punctuation, spelling, and grammar.
Ability to communicate distinctly with appropriate pauses and emphasis, correct pronunciation (or sign equivalent), and variation in word order using present, perfect, and future tenses.

INTENT AND FUNCTION OF JOB DESCRIPTIONS

Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well-constructed job descriptions are an integral part of any effective compensation system.
All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodation will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.
Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.
KD 1-2025
Job Type: Full-time
Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Evening shift
• Monday to Friday
• Weekends as needed

Ability to Commute:

• Manistee, MI 49660 (Required)

Work Location: Hybrid remote in Manistee, MI 4966

POSITION PURPOSE

Responsible for creating, managing and designing an online presence using various forms of social media platforms. The creation and design will increase the visual branding of Filer Credit Union, build a target of website traffic within our communities forming awareness and engagement, while monitoring interactions of conversations and analyzing information to improve strategic growth. Graphic design and motion graphics will be necessary to solidify visual messaging via social channels.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

• Assumes responsibility for developing and maintaining Social Media platforms.
  a. Respond and maintain all social media platforms while working independently in a fast-paced environment.
  b. Co-Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
  c. Generate, edit, publish and share content (original text, images, video, etc.) that builds meaningful connections and encourages community members to act.
  d. Set up and optimize company pages within each platform to increase the visibility of company’s social content
  e. Moderate all user-generated content in line with the moderation policy for each community
  f. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  g. Collaborate with all departments and clients to manage and coordinate identified actions needed to complete designs and social campaigns.
  h. Create dynamic motion graphics from concept to output execution incorporating typography, visual effects and sound design to enhance the overall impact and engagement of content
  i. Support various platforms and channels including social media, websites and digital advertising
  j. Participation in Community Relations activities as assigned
  k. Other tasks related to social media assigned by department head (Director of Innovation)
  l. Possesses the knowledge and skills in industry-standard design tools, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
  m. Possesses the knowledge and skills in modern social media tools, such as Canva, Capcut, Etc.