Pure Sunfarms is one of Canada’s largest licensed producers of high-quality, greenhouse-grown cannabis based in BC’s Fraser Valley (Delta). We are proud to bring together individuals from a wide breadth of industries, backgrounds, and experiences, with a diverse team committed to excellence. Our diversity drives our uncompromising approach to quality and success within the Canadian recreational cannabis market.
As our Brand Manager, you bring our portfolio of brands to life through all consumer touchpoints. With a strong blend of strategic thinking, marketing acumen, and operational rigor, you lead the development and execution of brand plans that drive impact across channels and audiences. You thrive in complexity—balancing big-picture brand vision with a keen attention to detail—while managing multifaceted projects across marketing disciplines. This role is pivotal in ensuring brand consistency, operational excellence, and seamless collaboration with product innovation, in-house creative, digital, and commercial teams. You will oversee campaign planning and go-to-market execution to packaging, brand education, and marketing operations. Passionate about building brands and mentoring others, you understand how to strategically steward a brand portfolio from planning through execution and evaluation.

YOUR EXPERIENCE

• Post-secondary degree or diploma in marketing, communications, commerce, business or related field
• 6-8+ years of experience in brand management and marketing ideally
• Relevant hands-on experience within cannabis industry, regulated industry, Consumer Packaged Goods (CPG) or beverage-alcohol industry
• Relevant hands-on experience in using marketing analytics tools and platforms to measure campaign performance
• Experience managing budgets, marketing workflows and brands at scale

OTHER DUTIES

At Pure Sunfarms, we’re committed to ensuring we’re bringing the best we have to offer to our consumers. This means other duties may arise since we work together to ensure we support all business activities – seed to sale.