ABOUT DISCOVER KALAMAZOO:

Discover Kalamazoo is the official destination marketing organization for Kalamazoo County, dedicated to promoting the vibrant community, rich culture, and unique attractions that make Kalamazoo a must-visit destination. Our team of passionate professionals works tirelessly to inspire both visitors and residents to explore all that Kalamazoo has to offer, from its thriving arts scene to its world-class museums, breweries, and outdoor adventures.

POSITION SUMMARY:

We’re looking to bring on a new team member who has a knack for creative communication and is passionate about promoting tourism for Kalamazoo County! In this role, you’ll be playing a crucial part in keeping our community informed and engaged while supporting Discover Kalamazoo’s tourism marketing efforts.
The Marketing & Communications Coordinator will work under the general supervision of the Director of Marketing & Communications on many aspects of communications for our leisure marketing, including partner newsletters, community press releases, social media communications, event calendars, and internal marketing requests. This role will also engage regularly with our partners to connect them with marketing opportunities and help them utilize the tools we have available. Throughout our partner communications, we share important data intelligence, and this role will also require analyzing and sharing insights on the data trends. If you have a love for creative communications, enjoy community connection, and thrive on task lists and organization, apply today to join our marketing team at Discover Kalamazoo!

MINIMUM REQUIREMENTS:

• Minimum of an Associate’s degree in Marketing, Communications, Public Relations, or related discipline, or one to three years of related experience in the marketing or communications field.
• Experienced in Microsoft Office (PowerPoint, Excel, and Word) and Microsoft programs, including Outlook and Teams.
• Must be a creative and proactive team member with enthusiasm for all areas of marketing and communications.
• Very strong verbal, written, and oral communication skills; strong command of the English language.
• Able to respond in a timely manner to client and co-worker requests.
• Ability to organize and meet deadlines for a wide variety of requests; must be able to handle numerous projects simultaneously with strong multitasking skills.
• Ability to work both independently and in a collaborative team environment.
• Committed to accuracy, professionalism, and creativity with superior organizational skills.
• A self-starter with excellent critical thinking ability, creative problem-solving skills, and sound judgment.

PREFERRED REQUIREMENTS:

· Bachelor’s degree in Marketing, Communications, Public Relations, or related discipline.
· Ability to speak and understand languages other than English.
· Knowledge of the destination and surrounding area.
· Cultural, entertainment or tourism experience preferred.

ALIGNMENT WITH OUR VALUES:

At Discover Kalamazoo, we are looking for individuals who align with our core values and can embody them daily:
· Outstanding Ambassadors: We are passionately proud of our community and strive to represent it with operational excellence.
· Diversity and Inclusion: We commit to equity, recognizing that it is the foundation of diversity and inclusion. We aim to reflect the diversity of our community and visitors to ensure all feel valued and welcomed.
· Contagious Positivity: We maintain a positive attitude, acting with positive intent and assuming the same of others. Our cups are always half full.
· Growth Mindset: We are curious and courageous, encouraging ourselves and each other to try new things and not fear failure.
· Integrity and Empathy: We operate with honesty, transparency, and ethics. We care deeply about our team’s well-being and treat everyone with dignity and respect.
It is essential for all team members to understand these values and live them in their daily interactions and work.

· Creating and sending out communications to partners, including monthly email newsletters and print pieces.
· Maintaining and updating the Discover Kalamazoo online events calendar, sourcing community events to add, and sharing event lists with key partners.
· Community management of social media channels (responding to inbox messages, monitoring comments).
· Supporting marketing events and programs, including Kalamazoo Craft Beverage Week and leisure tourism passports/trails.
· Sharing events on a weekly local radio program.
· Communicating requests for partnership and working with partners on utilizing benefits.
· Working within data intelligence platforms to analyze visitation trends and communicate findings internally and externally.
· Sending out Discover Kalamazoo press releases and community event press releases.
· Updating and reordering Discover Kalamazoo marketing print materials.
· Management of team apparel orders, name badges, and business cards.
· Ability to work additional or flexible hours as necessary to support business operations and special events.
· Participates in all organizational trainings and in-service days.
· Embodies the values of Discover Kalamazoo.
· Maintains a neat, orderly, and organized work area at all times.
· Other duties, as assigned.