QUALIFICATIONS

• Education:
• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
• Experience:
• 10+ years in marketing leadership, ideally within heavy equipment, energy, industrial services, or capital equipment industries.
• Proven success in go-to-market strategy, demand generation, and digital marketing transformation.
• Proven ability to lead high-performing teams and manage complex go-to-market programs.
• Track record of measuring effectiveness and results of various marketing campaigns and making adjustments to improve outcomes.
• History of spending regular time with customers and sales leaders to learn first-hand why key sales opportunities are won or lost.
• Strong experience in digital marketing, CRM (e.g., Salesforce), and marketing automation platforms (e.g., HubSpot, Marketo).
• History of successful OEM partnerships and co-branded campaigns.
• Skills and Competencies:
• Strong leadership and people management skills, with the ability to inspire and motivate a diverse team.
• Excellent strategic thinking and problem-solving abilities.
• Exceptional communication, project management, and cross-functional leadership skills.
• In-depth knowledge of current and emerging technologies and industry best practices.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

JOB PURPOSE

The Vice President of Marketing is a strategic and operational leader responsible for defining and executing a comprehensive marketing vision that drives growth across all business lines—equipment sales, rentals, aftermarket service, and parts—with a focus on industry-specific growth in the construction, mining, and energy markets. Serving as a key member of the senior leadership team, the VP of Marketing will lead the development and execution of the company’s brand, demand generation, customer engagement, and digital strategy – looking to fuel revenue growth, enhance the customer experience, and strengthen the company’s leadership position.
This role plays a critical part in positioning the company as the premier brand in the heavy equipment dealership space, enhancing the customer journey across its lifecycle, and driving digital, field, and partner-integrated marketing efforts. The VP will work closely with executive leadership, Caterpillar, Inc., sales channel leaders to ensure brand alignment, lead generation, customer retention, and market share expansion.