Job Description:
Segment Marketing Leader
Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You’ll Make in this Role
The Segment Marketer is responsible for developing and executing marketing strategies tailored to specific market segments. This role involves conducting market research, identifying target audiences, and creating marketing campaigns that resonate with those segments. The Segment Marketer will work closely with cross-functional teams to ensure alignment and drive business growth. The segment marketer will work together with the Division activation and product marketers to build integral strategies for segments such as Mining, Oil and Gas, Chemical and specialized distributors.

As a(n) PSD Segment Marketer you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

• Market Research: Conduct thorough market research to understand the needs, preferences, and behaviors of target segments.
• Strategy Development: Develop and implement marketing strategies that effectively reach and engage target segments.
• Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and events.
• Content Creation: Collaborate with content creators to develop segment-specific marketing materials, including brochures, emails, social media posts, and advertisements.
• Performance Analysis: Analyze campaign performance data to measure effectiveness and make data-driven decisions for future campaigns.
• Customer Insights: Gather and analyze customer feedback to refine marketing strategies and improve customer engagement.
• Collaboration: Work closely with sales, product development, and other departments to ensure marketing efforts are aligned with business objectives.
• Budget Management: Manage marketing budgets for assigned segments and ensure efficient allocation of resources.
• Track and report on the return on investment (ROI) of channel marketing activities.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• High School Diploma/GED or higher (completed and verified prior to start)
• Six (6) years of sales / Marketing experience in a private, public, government or military environment
• Six (6) years of experience working with Customers, Go to Markets, Distributors, Wholesalers, eCommerce, etc.
• Six (6) years’ experience generating and executing Marketing Campaigns.

Additional qualifications that could help you succeed even further in this role include:

• Strategic Planning: Experience in developing and executing channel marketing strategies and plans.
• Analytical Skills: Strong analytical skills to measure and optimize the effectiveness of marketing campaigns and initiatives.
• Communication Skills: Excellent written and verbal communication skills for creating marketing materials and presenting to partners.
• Project Management: Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Work location:

• On Site (Job Duties allow for some remote work but require travel to 3M Center at least 1 day per week)

St. Paul, MN / Canada
Travel: May include up to 20%
Relocation Assistance: N/A
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Supporting Your Well-being
3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Chat with Max
For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.
Applicable to US Applicants Only:The expected compensation range for this position is $141,150 - $172,517, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/enUS/careers-us/working-at-3m/benefits/.
Good Faith Posting Date Range 09/04/2025 To 10/04/2025 Or until filled
All US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.
Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.
Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.
Pay & Benefits Overview: https://www.3m.com/3M/enUS/careers-us/working-at-3m/benefits/
3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• High School Diploma/GED or higher (completed and verified prior to start)
• Six (6) years of sales / Marketing experience in a private, public, government or military environment
• Six (6) years of experience working with Customers, Go to Markets, Distributors, Wholesalers, eCommerce, etc.
• Six (6) years’ experience generating and executing Marketing Campaigns

Additional qualifications that could help you succeed even further in this role include:

• Strategic Planning: Experience in developing and executing channel marketing strategies and plans.
• Analytical Skills: Strong analytical skills to measure and optimize the effectiveness of marketing campaigns and initiatives.
• Communication Skills: Excellent written and verbal communication skills for creating marketing materials and presenting to partners.
• Project Management: Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment