PRODUCT MARKETING SPECIALIST

Primary Location: United States Remote
Are you ready to make a significant impact in a dynamic and innovative environment? C.H. Robinson is looking for a passionate Product Marketing Specialist to join our integrated program. In this role, you’ll be at the forefront of matching the right C.H. Robinson solutions to our customers, carriers, and employees. As part of our newly established and rapidly growing Product Marketing team, you’ll define personas and target audiences, craft compelling positioning and messaging, conduct competitive product analyses, and develop and implement tailored Product Marketing plans.
You’ll collaborate with a diverse group of stakeholders, including Software Engineers, commercial business teams, Marketing and Communications teams, Program Managers, and Product Managers, on high-visibility projects. This is a unique opportunity to thrive in an environment that values creativity, personal development, and fun. If you’re eager to contribute to high-impact projects and grow with us, we want you on our team!
This work is considered critical and vital to C.H. Robinson’s worldwide logistics operations, strategic initiatives, and its continued growth and success.
At C.H. Robinson, we’re committed to leveraging the power of remote collaboration to drive innovation and achieve success. In this role, you will engage with your peers from the comfort of your own space, using cutting-edge tools to ignite creativity and deliver impactful results. Enjoy the flexibility and autonomy of a fully remote position, while still being an integral part of our dynamic team.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree
• 2 years of marketing experience , preferably in technology organizations

PREFERRED QUALIFICATIONS:

• Proven success in developing and executing marketing strategies for technology
• Experience with creative storytelling in a technology environment
• Ability to explain complex, technical processes in a way that is easy to understand
• Strong project management skills with the ability to work cross functionally across multiple teams
• Exceptional written and verbal communication skills, including presenting, content development, and editing - well-versed in how to use utilize AI to streamline content development
• Experience in a fast-paced, high-volume environment with the ability to prioritize and meet deadlines
• Values a diverse and inclusive work environment
  We will review applications for this role on an ongoing basis and encourage all interested candidates to apply at their earliest convenience.

COMPENSATION RANGE

$49,000.00 - $101,900.00
The base pay range displayed on each job posting reflects the minimum and maximum base pay for the position across all U.S. locations. Your individual base pay within this range is determined by work location, which takes into account geographic cost of labor, and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, your recruiter will provide more details about the specific base pay for your location. Compensation details listed in this posting reflect the base pay only and do not include additional variable compensation.
Questioning if you meet the mark? Studies have shown that women, people of color, and individuals with disabilities may be less likely to apply unless they match the job description exactly. Here at C.H. Robinson, we’re building a diverse and inclusive workplace where all employees feel they belong. If this position excites you, we welcome you to apply whether you check all the preferred qualifications or just a few. You may just be our next great fit!

• Position, message, and craft key differentiators and functions for products, features, and services, and ensure its adoption among internal and external audiences
• Define personas and target audiences for product(s) and create and implement Product Marketing plans from messaging to content development to post-release feedback loops
• Serve as the liaison between Product and internal stakeholder groups with simplified and creative storytelling of complex, technical processes to increase awareness and engagement of your product(s)
• Partner with Marketing and Communications to ideate and run creative, impactful campaigns that celebrate and drive product adoption and maintain our position as the innovator in the marketplace
• Become an expert at internal enablement and create direct user feedback loops for your product(s)
• Other duties or responsibilities as assigned according to the team and/or country specific requirements