Yamaha Guitar Group is a leading designer/manufacturer of innovative & high-tech guitar & bass products under the Line 6, Cordoba, Guild, Ampeg & Yamaha brands.
Yamaha Guitar Group is a small company within the Yamaha family, so our ideal candidate is able to work cross-functionally and collaborate to find the best solutions to complex problems. Our company has a unique culture, including game nights, company “jams”, and corporate sustainability and responsibility efforts to constantly improve our impact globally.
The Sr. Channel Marketing / Product Specialist is a high impact member of the Marketing team that develops, implements, and executes YGG’s reseller and end-user activities with product expertise and demonstration abilities. As an expert of the YGG multi-brand product portfolio, the Sr. Channel Marketing / Product Specialist will support channel reseller events, tradeshows, live streams, product videos, creation of social media content, and more.
The Sr. Channel Marketing / Product Specialist reports to the Director of Channel Marketing and will collaborate with all levels of marketing, sales, and our channel resellers directly, to drive sell through and provide brand continuity and communication between YGG and our worldwide channel resellers.

Support YGG’s channel resellers and end users and their experience with YGG products:

• Work with YGG sales, marketing, products, other internal teams to be a YGG product specialist for channel partners and end-users.
• Demonstrate your product expertise to audiences via in-person, virtual, and digital content for a variety of marketing activities and training events.
• Demonstrate and create content such as: scripts and videos for product usability, demonstrations, training, tradeshow gear plans, booth setups, performances, product manual videos, product sound sample content, content capture for YGG social platforms.
• Work closely with the sales team to support regional channel resellers with event materials, presentations, clinics, POP, promotional materials, product assets.
• Help develop, implement, and execute channel and field programs/ promotional initiatives, and communications to support the sales team achieve the desired revenue, business objectives, and/or sell throug

RESPONSIBILITIES:

Support YGG’s channel resellers and end users and their experience with YGG products:

• Work with YGG sales, marketing, products, other internal teams to be a YGG product specialist for channel partners and end-users.
• Demonstrate your product expertise to audiences via in-person, virtual, and digital content for a variety of marketing activities and training events.
• Demonstrate and create content such as: scripts and videos for product usability, demonstrations, training, tradeshow gear plans, booth setups, performances, product manual videos, product sound sample content, content capture for YGG social platforms.
• Work closely with the sales team to support regional channel resellers with event materials, presentations, clinics, POP, promotional materials, product assets.
• Help develop, implement, and execute channel and field programs/ promotional initiatives, and communications to support the sales team achieve the desired revenue, business objectives, and/or sell through

Adopt and utilize Channel Marketing tools to drive sell through of YGG products:

• Proactively engage with YGG sales organization and our channel partners directly to coordinate, communicate, and optimize the impact of YGG product announcements, sales tools, programs, and marketing activities within our channel reseller network
• Work with Director of Channel Marketing to prioritize support of key WW initiatives, such as NAMM, International training events, or other activities with global reach.
• Provide input to sales and marketing groups to maximize sales promotions and marketing initiatives. And the most effective use of allocated sales program and marketing budget.
• Provide ongoing program effectiveness measurement process for key activities with monthly activity summary